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Research Services: Web-Based Surveys

Informed decisions begin with strong and credible research. Americans for the Arts provides web-based survey consulting that will allow you to make the best decisions possible. Our services leverage our staff research expertise and utilize our top-of-market customizable survey software.

Frequently Asked Questions

For more information or to request a draft project contract, please contact the research team at 202.371.2830.

What kind of surveys can be conducted online?

Almost any kind of survey can be conducted online. Typical survey projects may include the following:

Profile Surveys

  • Member surveys
  • Audience profiles
  • Donor profiles

Data Collection Efforts

  • Web-based program applications
  • Information request submissions

Planning Surveys

  • Environmental scans
  • Attitude polls
  • Opinion polls
  • Program evaluations
  • Community cultural planning surveys

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    Why conduct surveys online?

    There are many advantages to posting surveys online. Web-based surveys automate the tedious paper survey process so that responses are instantly submitted into a database and prepared for analysis. By hosting your survey online using our advanced web-based software, we are able to:

    • Monitor response rates and send customized reminder e-mails.
    • Allow respondents to save their partial answers and return to the survey at a later date.
    • Pre-populate survey responses with information you already have.
    • Implement question skipping and branching techniques so that respondents only see questions that are applicable to them.
    • Eliminate duplicate responses.
    • Automatically generate an e-mail message to a specific address in response to a survey answer (e.g., send yourself a message when a respondent reports being unsatisfied).
    • And more...

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    What do you receive from Americans for the Arts web-based survey consulting?

    Americans for the Arts provides full-scale project management for the life of the project. Specifically, we will:

    • Identify the most appropriate strategy to address your specific research needs.
    • Collaborate with you and your team on the development of the survey questions.
    • Host the survey on our secure survey server.
    • Distribute an e-mail survey invitation to potential respondents.
    • Distribute up to three e-mail reminder messages to non-responders.
    • Analyze the raw data file and provide a top-line frequency report.
    • Deliver an in-depth final report including a correlational analysis and graphic elements.

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    How much do our surveys cost?

    Our discounted survey consulting fees are designed to make this valuable research tool accessible to every arts organization in the country. Standard level members of Americans for the Arts receive a 10 percent discount on the total project fee.

    We offer two types of online surveys. Open surveys are open to the public; anyone with the correct URL may access and complete the survey. Closed surveys may only be completed by a pre-defined universe of potential respondents. View a comparison of the survey types. (If pop-up windows are blocked on your computer, press and hold the “Ctrl” button while you click this link.)

    Type of Survey Survey Fee
    Open Survey $1,500
    Closed Survey $2,500
    Delivery of the Raw Data File (Microsoft Excel or SPSS format) Included in the fees above

    Additional Data Analysis and Reporting Analysis and Reporting Fee
    Top-line Frequency Report $1,000
    In-depth Final Report (including correlational analysis and graphics)           Starting at $3,500

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    Examples of Our Survey Projects

    • LA County Arts Education Performance Indicators
      A survey to benchmark the status of five critical arts education success factors in Los Angeles County.
    • National Guild for Community Schools of the Arts
      A survey to benchmark the 2005-2006 academic year of member schools of the National Guild of Community Schools of the Arts.

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    For more information or to request a draft project contract, please contact our research team at 202.371.2830.