Arizona Commission on the Arts, a long-time member of Americans for the Arts, has secured seven-time National Basketball Association all-star Grant Hill as a spokesman for their four-year public awareness campaign, The Choice is Art.

The campaign is intended to: advance the cultural conversation in Arizona; grow public understanding about the broad-spectrum benefits of arts programs, and increase arts participation in Arizona communities; and, fortify a privately-held arts endowment whose funds can be utilized in support of statewide arts programs.

The campaign began with a focus on access to arts education with Hill spreading the message in a video airing throughout the state.

In addition to being avid visual art collectors, Grant and his Grammy-nominated wife Tamia support arts education for their children, as well as all the children of Arizona:

“From a young age, my father instilled in me a respect for well-crafted and historically significant artifacts and works of art,” Hill writes in a letter of support for the campaign. “He took me to museums and taught me to appreciate the energetic vision of artists, especially African-American artists. This family tradition of collecting is another reason I continue to acquire impactful works of art. Now, as a father myself, I recognize the value of passing this appreciation on to my two children. They have a natural affinity for creative works, and it is inspiring to see them make their own artistic discoveries.”