Americans for the Arts

I recently had the opportunity to sit down with Vans Custom Culture Brand Marketing Manager Scott Byrer on a cold day in New York City to enthusiastically talk about the exciting ways Vans Custom Culture supports arts education in addition to the company’s thriving partnership with Americans for the Arts. I loved the excitement in which Scott spoke about his passion for arts education. Here is an excerpt of our conversation.

JW: I'd like to know more about the history of Vans and how the founders were inspired to launch a sneaker company.

SB: Vans was founded in 1966 by Paul and James Van Doren, Serge Delia and Gordon Lee. The company started small, with one store originally selling shoes directly to the public. In those days, customers were able to walk into a store and select their own custom shoe colors! This originality and creativity has remained an integral part of the Vans brand DNA to this day. The company grew quickly, being the first shoe brand to create a product specifically for skateboarding and as such, we're known today as the original action sports footwear and apparel company, with collections including authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries. If you're curious to see a visual story about the history of Vans, you can check out a video our production team created on our Off the Wall TV site.

Raymond Tymas-Jones

Each day the need for continuous engagement in higher learning is evident.  All sectors of society depend on the advanced new knowledge and full development of all human talent.  To that end, every citizen’s capacity to expand and acquire increased global learning for the express purpose of addressing the world’s urgent challenges and problems—economic, ethical, political, intercultural, and environmental—becomes more and more paramount.  Recently, there has been enormous emphasis placed on the need for greater exploration in areas such as the sciences, technology, engineering, and mathematics (STEM). While the need for advanced new knowledge in the STEM fields is unquestionable, the development of all human talent requires equal emphasis in the arts and humanities.  Nevertheless, the key is not found in a silo approach but in an integrative or collaborative model.

Jon Hinojosa

I am an Artist masquerading as an Arts Administrator - there I said it.  Actually, I am a proud artist working collectively with a committed team to change lives through creative youth development. Our program, SAY Sí, recently got some positive props for being an exemplary national arts-education model that should be replicated in Something to Say, a report by the Wallace Foundation of out-of-school arts programs for tweens and teens. (By the way, please don’t use the word “tweens” in front of young people.)

Part of the reason for our success and the attention is not just the arts part, we certainly do that well – I think it is because of our assessment process and track record of accomplishments. Our youth-focused multidisciplinary arts programs: visual arts, film, performance, and (soon) game design were created not because of our interest in jumping on a funding trend (more on funding below), they were created because our youth and community told us they were needed and missing from their lives, from their city, and from their schools.

Todd Eric Hawkins

I became involved with the Americans for the Arts Emerging Leader Network in order to form stronger relationships with arts leaders on a local and national level. Over the past few years, the network has given me the opportunity to forge vitally important connections, both personally and professionally. In addition, the experience has provided me with the inspiration and tools to develop who I am as a leader.

For the past three years, I have had the privilege of serving on the Emerging Leader Council, a nationally elected body of individuals that advise Americans for the Arts on how best to serve the next generation of arts leaders. As a member, I was honored on multiple occasions to sit around a table with 14 of the most promising arts leaders I have ever met. Their dedication, wisdom, and first-hand knowledge of the struggles facing all of us as we grow as leaders, and their eagerness to find solutions and build a stronger future have been invaluable to my current and future success.

If you haven’t heard of it, the Massachusetts Museum of Contemporary Art (MASS MoCA) in North Adams, is well worth a visit – no matter how long it takes to get there. If you have heard of it, then you know what I’m talking about.

Opened in 2000, in a massive factory complex that takes up nearly a third of downtown North Adams, MASS MoCA is a seamless blend of contemporary art, community, and education.

North Adams is located in the general Western Massachusetts region and, in the past 25 years, has unfortunately been subject to significant economic upheaval that left a majority of the population unemployed. While the museum had an understandably rocky start in this setting - trying to convince locals that the arts could indeed revitalize an entire town - in the past 14 years they have achieved exactly that. This slow but steady growth and success is largely thanks to the museum staff’s steadfast commitment to high-quality arts education and to their community.

What is thinking? Are there different modes of thought? How do we learn? Why do we respond so powerfully and intensely to the world’s beauty and to the beauty of things made by humans in response, to art in all its forms? What are the connections between our responses to paintings, music, dance, theater, poetry, and stories, our own impulses to make and create, and learning?