Americans for the Arts

Arts Entrepreneurship is nothing new. It is fair to assume that artists have always been entrepreneurial. Educators in higher education have been earnestly addressing this topic as early as the 1970s, first at the Eastman School of Music. However, what is new is a formalized system of education that teaches artists how to, specifically, act entrepreneurially. Today, there are over one hundred colleges and universities addressing the topic, and at least 33 Master’s programs around the world focused on arts, creative, or cultural entrepreneurship. In academic literature, there is absolutely no consensus as to what “entrepreneurship” means, much less “arts entrepreneurship.” In this post, I will address the key components found in one definition, and speak to the importance of arts entrepreneurship and its potential to help artists make a living from their creativity, artistry, skills, and talents. I will speak to increasing chances of success while decreasing risks associated with a career in the arts.

No matter where you are in your career as an artist, you’re probably used to wearing a lot of different hats. You likely do your own bookkeeping, maybe your own accounting, definitely your own marketing and promotion. As your creative pursuits grow and expand, you may even find yourself staring face to face with some sort of legal issue. Now, you might be saying to yourself, “I’m an artist, but I don’t have any legal issues to worry about.” Well, I have some bad news for you. Every artist has legal issues to worry about (they aren’t all bad legal issues, though!). Every artist is a small business, and every small business has legal issues and needs. Just as small business has accounting, banking, and insurance needs, so do artists. While it may be difficult to know exactly what your legal needs might be, there are three categories of activities that artists participate in that are directly related to legal issues relevant to your artistic livelihood.