Americans for the Arts

I am both a businessperson and an artist, which helps expand my perspective and set my business apart. The challenge, on the business side, is that because profit motive is the driving force, the most creative work often doesn't receive the recognition or appreciation it deserves from businesses. The tendency for most businesses is to stick to a proven, profit-driven formula. I'm not saying that profit-driven formulas are wrong, but we should also be allowing room for creativity, innovation and growth—not just in the arts, but in every aspect of business. Businesses should want to hire creative people, people who can create solutions without predefined answers. We need businesses to understand that the arts can and will help them achieve their objectives—even if those objectives are not always related to the arts. We need to frame the arts in a way that businesses can find value in them as well. Having this business background helps me be a better advocate for the arts.

Arts education certainly doesn’t have to (and really shouldn’t) end after high school. At least that’s our belief at COCAbiz, the arts-based business training division of COCA-Center of Creative Arts in St. Louis. COCAbiz provides immersive arts-based training, programming, and consulting for business professionals. We are constantly exploring how to unlock creative energy and build skills to meet today’s business challenges by providing leaders with new tools, techniques, and perspectives from the arts. COCA’s Executive Director, Kelly Pollock, wrote about COCAbiz for Americans for the Arts back in 2011, suggesting “businesses might be more innovative and achieve greater success when they give their employees all of the tools that the arts and the creative process have to offer.” She’s right. As we round out our first decade of COCAbiz, we have learned that arts learning is powerful and needed with business professionals. In a world where automation and technological dependence are becoming the norm, human creativity still reigns as the ultimate competitive advantage.

The arts are core to what we do at Opsis and our relationship to, and support of, our local and diverse arts community helps us make connections with members of our local and regional community that we might not otherwise be able to do as effectively. As a result, Opsis is well known in our local arts community as an available supporter, participant, and resource. Opsis is a firm filled with people for whom the arts are as personally and professionally important. Folks come to us because we value the arts as a fundamental priority and integrate the arts into our practice with every opportunity. We partner with arts organizations to help raise money, plan and design facilities (often pro-bono or at cost), and we invite creatives into our office for monthly lunch-hour talks that demonstrate this focus and accelerate the exposure of our staff to other creative people from a wide variety of disciplines.

“What is justice?” In my first year of college, I had a research assignment to choose a case study related to this question. I wrote about the need to increase equitable access to arts education in the United States as a means for social justice, and used resources from Americans for the Arts for my research. With previous experience as a visual arts student as well as an art teacher for students from underserved schools in the Washington, D.C. area, I knew the transformative power that the arts could have to empower individuals and communities. My classmates were eager during my presentation to hear more about the case for the arts as a matter of social justice, as many of them reflected that they had never thought about arts in the context of social impact or equity. Since then, I have wanted to be an advocate for the arts wherever I go, knowing that it is so intertwined with issues of equity and social justice. I have pursued ways to integrate my interests in the arts with my professional goals of advocacy and related communications fields. This summer, I had the perfect opportunity to integrate my interest in the arts with my professional goals as the Marketing and Communications intern at Americans for the Arts.

On July 16, 2019, the Joliet City Council voted unanimously to establish a Joliet Arts Commission. At over 170,000 residents, Joliet is the third largest city in the state and was, until recently, the largest city in the Illinois to not have an Arts Commission or Arts Council—and the community felt this void. On August 6, 12 of the 17 members of the arts commission were appointed. The process of starting an arts council (or local arts agency) was not an easy one and involved input from many voices from the community. Here are a few voices of the artists, educators, and community members who have been advancing Joliet’s cultural and artistic landscape leading up to this milestone.

When I envisioned Rollie from the very beginning, I aspired to create a brand that was bigger than me, a brand for the people, and designed alongside other creatives to challenge myself and what is the norm in the industry. This allowed us to create our own unique point of view and USP (unique selling proposition). Being a creative business owner, working with other creatives, felt very natural and empowering to me and the value in doing so was immediate. Our first collaboration came two days after launching the brand; it was with the founder of an award-winning design agency who was simply fascinated by the product and brand story. We collaborated despite not having the funds, with the common understanding to create something we were both proud of; we came runners up for Australian Print ad of the year with our first campaign. The lesson here is that there are other currencies than money.