Americans for the Arts

Erin Gough

Even those of us who have chosen to spend our lives in the arts rather than mathematics and the sciences have probably heard the preeminent example used to describe Chaos Theory. There is no shortage of cultural references to the so-called “Butterfly Effect,” including Jurassic Park’s claim that “a butterfly can flap its wings in Peking and in Central Park you get rain instead of sunshine.”

So what does that mean for those of us who are working in the arts education field? Too often our efforts feel like lots of wing-flapping and not enough knowing where to look to measure rainfall. We flap our wings and maybe one student will become a professional artist.  We flap our wings and perhaps a performance will inspire a student. We flap our wings harder and harder and yet the next Mozart will not come out of this year’s class of students. Unfortunately, some who control the purse-strings see funding of arts education in this way.  Few people are eager to invest their resources in what they see as chaotic or unpredictable.

A funder, whether it is a private foundation, philanthropically-minded community members, state legislators, or school board members, expect their investment to spur a lot of wing-flapping, but they also want to know exactly when and where they can expect to see results.

Laura Cunningham

I have always used humor to get through life’s personal challenges. But as a playwright, I discovered that humor can also help communities come together to talk about contentious topics and/or deal with difficult topics. I will share with you two examples: fracking and aging.

I happen to live above one the largest natural gas deposits in the world – the Marcellus Shale Formation. This was not news to me, because I spent much of my childhood on my grandfather’s farm on the banks of the Chenango River. It was a lot of fun. Especially when Grandpa lit the tap water on fire. As a little kid, I thought: wow! This is really cool. We can actually light our water on fire. It didn’t occur to me that we were also drinking that same water. Maybe that’s why I turned out the way I did. A bit on the wonky side.

So we always knew there was gas. Like lots of farmers, my grandfather leased his property to gas companies for pennies an acre. But nobody ever drilled any wells because it was located in pockets of shale and couldn’t be extracted at a profit. Fast forward fifty years and south of the border, in Pennsylvania, wells are being drilled for that same shale gas. What has changed? Fracking.

At the moment, there’s a moratorium on fracking in New York. But there’s no moratorium on the debate about fracking. It’s a highly polarizing topic, predicting either economic boom or environmental doom. A lot is at stake but it’s impossible to move past talking points and shouting matches to a civil discussion of the issues.

Then I had a “what if” moment. What if I could write a comedy about fracking that didn’t take sides? You see, I believe that humor can connect people in a way that lawn signs and bumper stickers cannot. So I wrote a play about fracking. The title was a no-brainer: Frack You!. My first two characters flung themselves into my laptop: Frick and Frack. I was fearless – had no clue what the story would be – didn’t even have an ending – but how could I go wrong with Frick, Frack, and a catchy title?

Over the past few years, the City of Philadelphia’s Mural Arts Program has expanded the boundaries of its artistic and social practice, exploring the definitions of traditional mural-making and teasing out the nuanced meanings of public art. psychylustro, installed in 2014, was an exploration of an abstract gesture in public space, and a new facet for Mural Arts, challenging us as an institution to get innovative both with conception and implementation.

Eileen Cunniffe

In the waning days of 2013, an article in the Philadelphia Inquirer cited examples of performing arts organizations experimenting with curtain times, holding some weeknight performances as early as 6:30 pm instead of the long-accepted standard of 8:00 pm. The reasons given included appealing to younger audiences, who might want to go somewhere else after the show; appealing to older audiences, who might appreciate getting home earlier; and appealing to everyone in between, who might find it easier to hire a babysitter or just to show up for work the next day. One of the early trends from this experimentation is that some midweek performances with earlier curtain times are pulling even with or outpacing once-hot Friday evening ticket sales.

In other words, Friday is the new Tuesday—or maybe Tuesday is the new Friday? Either way, this is as good a place as any to begin the conversation about what constitutes the “new normal” for the nonprofit arts and culture sector and how arts organizations continue to respond to the changing environment in terms of audience behaviors and, in the wake of the Great Recession, evolving funder behaviors, too.

Looking back at 2013, it was in many ways a year of contradictory trends in the arts sector: two steps forward, one step back, or perhaps the other way around. Growth, contraction, innovation, struggle, resurrection, collapse.

Last year, the City of Philadelphia Mural Arts Program and Shake Shack joined forces for Summer Rendezvous, a breezy, bright mural on the wall behind Shake Shack’s first Philadelphia location. Edwin Bragg, Vice President of Marketing & Communications at Shake Shack, took a few minutes to talk to me about the partnership.

CRS: What drives Shake Shack’s giving philosophy, both historically and currently?

EB: Shake Shack’s mission is to Stand for Something Good, which means taking care of each other and our communities. Giving back is an essential to connecting to every community that Shake Shack is in. We have a program called Shack Gives Back, a company-wide community program that recognizes Shake Shack employees for volunteering. We also donate with funds, meals at Shake Shack, and more.

Karin Copeland

The goals of the arts, culture and creative sectors are often viewed as separate from or counter to those of the business community. The Arts & Business Council of Greater Philadelphia is working hard to change this perception and build a wide, two-way bridge between these communities by creating awareness around the impact of creativity in the workplace and the contributions of arts and culture to a thriving economy.

The creative sector fuels exciting, vibrant lifestyles for citizens in the Philadelphia region; and the colorful, intriguing cultural life of Philadelphia drives people to move into the city, building a stronger hiring pool. Likewise, the business communities feed critical experience and resources into the lives of artists and art-making institutions. This is why the Arts & Business Council envisions a vibrant creative sector with strong leadership — in terms of professional staff and volunteer board leaders — and a cultural scene that continues to be one of our region’s greatest assets. Through our capacity-building services, we work every day to strengthen a creative sector that is already valued for how it enriches the quality of life in our region, the jobs it creates, the visitors it attracts, and the impact is has on our children. And we champion the cause of a creative sector that has the support of audiences, businesses, donors, volunteers and government agencies.