Americans for the Arts

Angela Adams

Arlington County's public art program benefited greatly from our collaborative effort with Virginia Tech and Americans for the Arts mentioned in Dr. Elizabeth Morton's post from earlier this week.

Like many programs across the country, we are adjusting to the new normal of increased scrutiny of public spending as it relates to the arts. We are also adjusting to our recent relocation from the Department of Parks and Recreation to that of Arlington Economic Development and are just beginning to understand the difference in priorities between the two agencies and how these will impact our future work.

We are currently working on developing a white paper on the value of public art to Arlington through four lenses: community and social benefits; civic design and placemaking; economic; and aesthetic/experiential.

It is helpful that the field of economics has begun to look seriously at developing measurement tools for such intangible phenomena as human happiness or fulfillment as well as the intrinsic value of the arts, so there is an increasing body of literature to draw from here. The findings of the Virginia Tech students will similarly help us in making the case for how and why public art adds value to our community.

To summarize some of the more interesting (even surprising) findings of the four teams discussed in the previous post and their value to Arlington's public art program:

"Wave Arbor" by Doug Hollis at Long Bridge Park in Arlington, VA.

(Author's Note: This post builds upon prior pieces by Dr. Elizabeth Morton and Angela Adams.)

I enrolled in Dr. Morton’s Exploring Evaluation for Public Art studio as a way to complement my experience as a working artist-art educator with a limited sense of the planning and evaluation process for public art. Over the course of the studio I came to see evaluation not as a zero sum game meant to occur after installation, but rather as an ongoing series of assessments conducted by and for major stakeholders, including, but not limited to, the intended audience.

While public art evaluation clearly includes examining the perceptions of the general public, it must also examine the processes and decisions that influence, direct, and ultimately, commission, new works.

One of the most rewarding aspects of this studio was the opportunity for cross-disciplinary dialogue created by the intentional interface of urban planners, designers (in this case, architecture & landscape architecture students), artists, and arts administrators.

Each of these roles fulfills an important and different function in the life cycle of the public art project; yet all too often we work in isolation from one another and/or use language that is particular to one discipline and foreign to another. The studio proved to me that we have a great deal to learn from one another and that increased cross-disciplinary collaboration will continue to yield exciting new contributions to the field of public art evaluation.

For example, as a predominantly 2D artist moving into the more design-based role of the landscape architect, the concept of site analysis took on an expanded meaning. From a conventional fine arts perspective, a site is a location where an artwork is placed, not necessarily a place that an artwork might inhabit over time. Artists would clearly benefit from the designer’s perspective of understanding site as an ongoing process, with multiple actors; yet this is a concept that is rarely discussed in undergraduate or graduate level art programs.

Susan Soroko

Probably the best part of producing BizSmART for Arlington (Virginia)'s supported arts organizations was the pleasant surprise of unintended outcomes. Nothing salacious (sorry!), no misbehaving, but something that was an indirect benefit of having thought provoking speakers, interactive sessions, and opportunities to step outside daily challenges all in the same space at the same time.

As simple as it sounds, there was little way to plan, direct, or script a day that helped build our arts community.

On November 13, 2012, Arlington’s first BizSmART conference at Artisphere surpassed ‘symposium’ in both content and connectivity and drew on smart growth strategies for the arts. With the Arlington Commission for the Arts sponsorship of BizSmART, which began as a suggestion to create a symposium for arts organizations and Arlington Cultural Affairs' recent move to Arlington Economic Development, a new direction in meeting the challenges facing arts organizations took root. The arts in our area may be extensive, but as public and private funding dwindle, organizations still struggle.

Arlington is no stranger to breaking new ground on many fronts and the arts are no exception. In 1996, Arlington Cultural Affairs was the winner of the Ford Foundation and Harvard University’s Innovations In American Government Award, the first time the award was given to an arts program in a local government. Leveraging resources, materials and facilities of the county government and applying them to the arts made way for an incubator program that was soon to be replicated throughout the country.

John Bryan

 

Richard Florida’s The Rise of the Creative Class is now 11 years old, and the notion that left-brained corporate types can benefit from right-brained creative types is acknowledged as gospel. Although Florida’s work has resulted in blue-chip value for “creative thinkers,” there is no empirical evidence to show whether business executives claim any workplace value for their own personal artistic pursuits. Indeed, do the personal artistic pursuits of business workers add value to the corporate workplace? The exploration of this question is one line of research that has been spawned by a recent gathering in Virginia. On November 27 in Richmond President and CEO of The Conference Board Jonathan Spector and Americans for the Arts President and CEO Robert Lynch convened 16 corporate executives and 16 artists for an eight-hour “Creative Conversation”—a day of envisioning a new transaction model between business and arts. The forever-held model is straightforward: businesses give money to the arts so that the arts can enrich their communities. Richmond’s event explored the possibility of an opposite transaction model. Can corporations benefit by reaching out to and engaging practicing artists? Participants included executives from Fortune 500 companies such as Altria, Dominion, and MeadWestvaco; leaders from service organizations such as J. Sergeant Reynolds Community College and Leadership Metro Richmond; and CEOs from specialty companies such as The Martin Agency and Richmond Times-Dispatch.

Selling our wares at the 2011 National Arts Marketing Project Conference.

Last week we launched a new regular series on ARTSblog that spotlights the staff here at Americans for the Arts. While Kristen Engebretsen happened to give an excellent podcast interview, not everyone has those opportunities; but, it got me thinking about coming up with a fun/interesting way for you to learn about the people behind the organization.

And that brainstorming led me to "Ten Questions with..." in which I will ask everyone the same questions and see where it takes us.

Of course, I then realized I have to start with me since it will encourage the rest of the staff to share. With all that in mind, here is the debut of "Ten Questions with..." as I have interviewed myself:

1. Describe your role at Americans for the Arts in 10 words or less.

ARTSblog editor; writer; part communications/part web team member; internal reporter.

2. What do the arts mean to you?

As I often say, I used to have musical talent—until my voice changed. I also acted a bit in middle school, high school, and one brief appearance in college. But, I have to admit that in addition to being something I enjoy attending or wish I had more talent or courage enough to try, the arts were a refuge for me as a kid. While struggling with your identity during that critical time period everyone reacts differently. For me, I had the whole The Tears of a Clown thing going on—I seemed happy on the surface, but felt very isolated on the inside. The arts, in this case mostly music and television, made me feel less alone. That's one of the big reasons why I feel passionate about the arts and arts education. 

Aliza Schiff

Every two years Arlington Public Art contracts a conservator to review our collection of more than 60 permanent artworks and for the first time this year our portable works—60 framed artworks hung in county buildings. This year’s review was recently completed and I am now reviewing the condition reports and making decisions with the rest of the Public Art staff on specific conservation and maintenance actions to take.

Some of the findings in the reports are straightforward and the recommendations are simple to implement. For example, mend the fence around a play sculpture in a park; or clean the dust and dead bugs out of a stained glass skylight at a community center. We have good relationships with other county departments especially Parks & Recreation and our Public Art Master Plan (see page 82) makes clear that sponsoring county departments are responsible for maintaining artworks in their facilities or sites.

Artworks that were commissioned by private property owners as a community benefit through the county’s site plan process are also reviewed by our contract conservator. Our Public Art Master Plan states that the site owner is responsible for maintaining the work of art as a community benefit in perpetuity. When these artworks need attention, I contact the property owners to have the work done. This often includes recommending products or specialists and I consult with the artist, if possible, and the maintenance plan submitted at the project’s completion.