Hallmark Cards, Inc.
Kansas City, Missouri
 
Bestowed 1993

Hallmark Cards, Inc. has been supporting the arts since it was founded in 1910. Through its support to the arts, Hallmark exercises its commitment to nurturing employees and their ideals. In 1992, the company allocated more than $26 million to the arts, which enable people of all ages to experience the arts.

Hallmark has benefited the arts, business and the community by:

• Producing Hallmark Hall of Fame, the award-winning dramatic television series seen by more than 100 million individuals annually.
• Enabling more than 120,000 children annually since 1968 to explore creativity by creating their own art through the Kaleidoscope program. The company maintains a permanent Kaleidoscope facility in its Kansas City headquarters and supports a traveling Kaleidoscope exhibition, which visits more than 20 cities each year.
• Assisting minority students interested in pursuing art and writing careers by offering scholarships and summer internships at Hallmark through the Hallmark Minority Scholarship/Internship Program.
• Recognizing students who have created the best painting or drawing in their geographic region with The Scholastic Arts Awards. Winning students receive the Hallmark Honor Prize cash awards.
• Maintaining The Hallmark Art Collection and The Hallmark Photographic Collection, containing more than 4,000 works by leading American artists. Works from these collections are also exhibited in museums worldwide.
• Encouraging employees to serve as volunteers for cultural organizations through The Hallmark Employee Volunteer Program. Hallmark's Greeting Card Design Division supports an arts program in the Kansas City Children's Mercy Hospital, Kansas City, Missouri.
• Offering The Corporate Ticket Discount Program, which encourages Hallmark employees and their families to attend performances by paying half their ticket costs.