There is a growing need for scientific methods of assessing demand for cultural and artistic leisure time activities. This paper presents concepts and methods currently being developed and tested as part of a study of urban recreation demand. The study includes artistic and cultural activities as part of a much broader spectrum of leisure time pursuits. Our approach to demand assessment is based on an explanation of the individual choice process underlying recreational behavior, rather than on observation of aggregate patterns of behavior. Our approach hinges on six basic concepts which underlie the behavior of individual recreationists. These are needs, attitudes, perceptions, market segments and choice constraints. (p. 20).

There is a growing need for scientific methods of assessing demand for cultural and artistic leisure time activities. This paper presents concepts and methods currently being developed and tested as part of a study of urban recreation demand. The study includes artistic and cultural activities as part of a much broader spectrum of leisure time pursuits. Our approach to demand assessment is based on an explanation of the individual choice process underlying recreational behavior, rather than on observation of aggregate patterns of behavior. Our approach hinges on six basic concepts which underlie the behavior of individual recreationists. These are needs, attitudes, perceptions, market segments and choice constraints. (p. 20).