This report presents the findings of a RAND study of the efforts by arts organizations in the  to increase public participation in their programs. The purpose was to better understand an individual's process for becoming involved in the arts and to identify how arts institutions can most effectively influence this process.

The research entailed:

• Site visits to institutions successful in attracting participants to their programs.
• In-depth interviews with the directors of more than 100 institutions who received grants from the Wallace-Readers Digest Funds and the Knight Foundation to encourage greater involvement in the arts.
• Developing a behavioral model.  

The results of this report disclose a framework that arts organizations can use to design effective strategies for building involvement in their programs. This framework uses a unique behavioral model of the individual's decisionmaking process, provides an integrative approach for organizations to use when implementing the model, and offers a set of practical guidelines to apply to this process.

[A New Framework for Building Participation in the Arts was commissioned by the
 Wallace-Reader's Digest Funds.]

 

Link:

http://www.rand.org/publications/MR/MR1323/MR1323.pdf

 

This report presents the findings of a RAND study of the efforts by arts organizations in the to increase public participation in their programs. The purpose was to better understand an individual's process for becoming involved in the arts and to identify how arts institutions can most effectively influence this process.