A Study: Emphasis, Arts Management Training

GENERAL

Research Abstract
A Study: Emphasis, Arts Management Training

The study is divided into four sections, a bibliography and appendixes. The sections are: General Observations, National Endowment for the Arts, Academic programs, Service Organizations. The central question of the study is whether or not the Arts Endowment can and should support the improvement of education and training of arts managers. (p. 5-6)

CONTENTS
Introduction.
The Study.

I. General observations:

Findings and trends.
Management skills.
Apprenticeships.
Accountability.
Cooperation.
The arts as business.
Lack of communication skills.
Inadequate fund raising and earned income techniques.
Crisis Management.
Experimentation.
Additional findings:
     1. The arts manager is a professional. 
     2. There is an urgent need for responsible journalism in the field. 
     3. Many arts managers are not ready to accept the fact that they need
         continuing education in management skills.
     4. All forms of training are important and necessary and should be
         supported and encouraged; they must regularly attract and utilize
         quality resource people from both the academic and the
         professional worlds.
     5. A new person is emerging in the arts management field to challenge
         the co-existence of the artistic director and the arts manager.
     6. Generally speaking, cooperation and communication between
         constituent groups on arts management issues are not in evidence.

II. National Endowment for the Arts.

Findings and trends.
History.
General recommendations.
Recommendations: 
     1. That the National Endowment for the Arts adopt a comprehensive
         policy concerning arts management training.
     2. That the Endowment assume a more active role in providing
         support for the training of the professional arts manager.
     3. That a program for arts management training be developed within
         the Endowment.
     4. That the Endowment continue to support fellowships for arts
         management training at all levels.
     5. That the Endowment adopt a leadership role in advocating and
         supporting a study to design an arts management institute to be
         housed in a university campus.
     6. That the Endowment support a study to ascertain the feasibility of
         cooperative management training endeavors between arts
         organizations and the corporate sector.

III. Academic programs:

Findings and trends.
Graduate programs in arts administration management:
     There is a need for standards at all levels of management training.
     There is a noticeable absence of minority enrollment in arts
     management training programs at all levels.
     The diversity of academic programs with respect to degrees offered,
     focus, and preparation should be encouraged.
     In the field, there is a growing recognition that many of the skills in arts
     management are not learned from a textbook.
     Therefore, it is recommended that:
          1. Standards be developed for graduate programs in arts
              management by the academic programs themselves.
          2. Communication and cooperation be developed between Arts
              Management Academic Programs at the graduate and
              undergraduate levels to assure continuity between programs.
          3. A concerted, focused research agenda in the areas of
              behavioral and attitudinal studies and market research be
              instituted and the results of these studies distributed to the field.
          4. A study be initiated to ascertain the state of arts management
              training at the undergraduate level at colleges and universities in
              the .
          5. A concerted effort be initiated to involve minorities in arts
              management training programs at all levels.
          6. Academic programs actively draft career professionals in the
              arts to augment the training of future arts managers.
          7. AAAE explore the feasibility of a faculty exchange and/or
              visiting scholar program.
          8. The AAAE direct a project to determine the market for arts
              managers.

IV. Service Organizations:

Findings and trends.
Recommendations.
Service organizations with formalized training programs.

Bibliography.
Appendix.

The study is divided into four sections, a bibliography and appendixes. The sections are: General Observations, National Endowment for the Arts, Academic programs, Service Organizations. The central question of the study is whether or not the Arts Endowment can and should support the improvement of education and training of arts managers.
BIBLIOGRAPHY

Report
Rogers, Forbes W.
86 p.
December, 1980
PUBLISHER DETAILS

National Endowment for the Arts
1100 Pennsylvania Avenue, NW
Washington
DC, 20506
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