Paper presented at the 19th annual conference on Social Theory, Politics and the Arts, Northeastern University, Boston, Massachusetts, September 30 - October 2, 1993.

This report summarizes the findings of three research surveys commissioned by the Cleveland Orchestra and conducted with the assistance of the Case Western Reserve University Arts Management Program. The three surveys were conducted as part of an overall Cleveland Orchestra study of African American attendance patterns at Cleveland Orchestra concerts. The primary objective was to provide information about the reasons African Americans, even those with incomes and educational levels comparable to whites Cleveland Orchestra patrons, are not attending orchestra concerts. A corollary of the project was to provide an information baseline for identifying, evaluating, and addressing marketing, programming, and outreach changes needed to bring new audiences, especially members of the Cleveland African American community, into the Cleveland Orchestra family. (From introduction).

Paper presented at the 19th annual conference on Social Theory, Politics and the Arts, Northeastern University, Boston, Massachusetts, September 30 - October 2, 1993. This report summarizes the findings of three research surveys commissioned by the Cleveland Orchestra and conducted with the assistance of the Case Western Reserve University Arts Management Program.