The author discusses arts consumer behavior using data from an exploratory research study. He stresses the need to understand consumer behavior, perceptions, and attitudes in understanding the cycle of arts production and distribution. He identifies factors that inhibit aesthetic appreciation and consumption, that provide avenues for such behavior, and that appear socially preferable.

CONTENTS
Obstacles to appreciating the arts.
Avenues to participation.
Aesthetic attributes.
Marketing of the arts.
References.
Appendix to chapter 3: Semantic differential.

The author discusses arts consumer behavior using data from an exploratory research study. He stresses the need to understand consumer behavior, perceptions, and attitudes in understanding the cycle of arts production and distribution. He identifies factors that inhibit aesthetic appreciation and consumption, that provide avenues for such behavior, and that appear socially preferable.