This document is the second of two components of Economic Impact of the Arts in Albuquerque, a study that analyzes the economic impact of the city of Albuquerque's arts industry during 1996. This comprehensive report brings compelling evidence that the arts are indeed an industry ﾝone that stimulates the local economy by supporting local jobs, providing income to local residents, and generating government income. This second report provides a detailed look at the impact of Albuquerque's arts audiences on the city's local economy.

Economic impact of Albuquerque's arts audience and organizations:

Total economic activity:

Expenditures by nonprofit arts organizations: $16.2 million.
Expenditures by for-profit arts organizations: $4.3 million.
Expenditures by arts audiences: $91.7 million.
Total expenditures: $112.3 million.

Economic impact:

Full-time equivalent jobs: 3,218.
Resident income (wages, salaries, proprietary): $70.0 million.
Local government revenue: $2.9 million.
State government revenue: $8.3 million.

CONTENTS
Introduction: The Arts Mean Business.
Executive Summary.
Total Albuquerque Arts Industry.
Economic impact of arts audiences.
Average induced expenditures by attendees.
Resident vs. non-resident arts attendees.
Conclusion.
About this study (Methodology).
Questions and answers.
Explanations of frequently used terms.
In appreciation.
Appendix A: Survey of arts audiences.
Appendix B. Events included in audience survey.