The author works from the frame that people do not become involved as and audience for the arts overnight. He presents data from his study which indicate that a person travels on a continuum from disinterest to participation. Arts managers need to understand this process in order to market their performances more effectively by determining in which ways to target which populations. The author proposes and tests a six stage model using data from the survey of public participation in the arts. The author determines that the model he proposes can help both arts managers and researchers. Data used from the Survey of public participation in the arts.

CONTENTS
Introduction.

Part 1. Definitions and basic model.

Part 2. Methodology:
                Childhood socialization.
                Adult socialization in the arts.
                Life style: General leisure activities.
                Work status.
                Family life cycle.
                Other socioeconomic characteristics.
                Barriers to attendance.

Part 3. Results:
                Childhood socialization.
                Adult socialization.
                Life Style.
                Work and television viewing. 
                Age and family life cycle.
                Socioeconomic and background characteristics.
                Barriers.
                Arts attended and arts sought. 
                Summary. 
                Discriminant analysis.

Part 4. Conclusions and recommendation. 
                Recommendations for performing arts managers.
                Insights from the performing arts adoption Process Model.
                Empirical insights.
                Research recommendations.

Notes.
Appendix A. Candidate variables for discriminant analysis.

The author works from the frame that people do not become involved as and audience for the arts overnight. He presents data from his study which indicate that a person travels on a continuum from disinterest to participation. Arts managers need to understand this process in order to market their performances more effectively by determining in which ways to target which populations. The author proposes and tests a six stage model using data from the survey of public participation in the arts. The author determines that the model he proposes can help both arts managers and researchers. Data used from the Survey of public participation in the arts.