Patricia Cox, former director of audience development of Manhattan Theatre Club discusses marketing the performing arts: a personal view.

My personal reasons for being a marketing director for the arts are to communicate - to share this passion, this excitement, this terrific experience, with, if you'll pardon the hyperbole, the world. This feeling for the arts isn't the only qualification you need to be a professional marketing director, but it helps. (p. 43)

CONTENTS
Marketing the arts is more than just selling tickets.
The marketing director has power!
The scope of the job.
Meetings, meetings, meetings.
The artistic director.
The marketing director.
The marketing director as part of the executive management team.
The managing director.
The development director.
The board of trustees.
The business office and the box office.
Portrait of a marketing director.

Patricia Cox, former director of audience development of Manhattan Theatre Club discusses marketing the performing arts: a personal view. My personal reasons for being a marketing director for the arts are to communicate - to share this passion, this excitement, this terrific experience, with, if you'll pardon the hyperbole, the world. This feeling for the arts isn't the only qualification you need to be a professional marketing director, but it helps. (p. 43)