This study guide will lead you through the basics of media relations and discussion of more specific problems and issues. It can be used for individual study or as a workshop guide. Here are some suggestions on how to get the best use out of the study guide. The goal of the Media Resource Guide is to help individuals identify themselves and their organizations as sources of information which will be valued by newspeople as media resources.

The Media Resource Guide deals with the social issue of access to the news. You can tell your story through the news process, but only if you know how to get the attention of newspeople and how to present information in interesting and usable ways. (p. 2, 3)

CONTENTS
Study guide.
The Great American media game.
What is news?
What is public relations?
Becoming a media resource.
Media surveys and targets.
Releasing information:
     News releases.
     Sample news memo.
     Sample news release.
     Deadlines.
     Media spokesperson.
     Interviews.
     News conference guidelines.
Bad news bearers.
The competition.
Feature assignments:
     Do-it-yourself p.r. by Chuck Rossie.
     Newspapers in the community by Susan Clark-Jackson.
     Writing to the newspaper by John McMillan.
     Media gatekeepers by Warren Cereghino.
     Get it on the radio by Ted Feurey.
     Broadcast editorials by Gene Fuson.
     PSAs and outdoor by Marilyn Haese.
     Tips for nonprofits; Community how-to's by Rhoda Weiss.
     The newsletter by Marilyn Stein-LeFeber.
     Media lists by Dean Swartz.