Arts partnerships frequently offer companies effective and cost-efficient methods of achieving critical business goals. Americans for the Arts is producing a series of eight essays that will explore and illustrate the different types of benefits that arts partnerships can bring to your company. This particular essay addresses using the arts to communicate important messages to customers, employees, and other stakeholders.

Featuring successful case studies from Green Mountain Coffee Roasters and Kaiser Permanente, Americans for the Arts’ fourth pARTnership Movement essay, Advance Corporate Objectives & Strategies, demonstrates how arts partnerships can help companies creatively and effectively communicate with customers, employees, and other stakeholders, cutting through the clutter of the information age.