The authors address nonprofit enterprise in for-profit cultural industries. This chapter on television stations is based on case studies of New York's WNET and the Connecticut public television network.

The problems of acquiring resources and charting a coherent course ... will be familiar to students of the more conventional nonprofit arts organizations. But in television they are made more complex by the need of public stations to establish that they are different from their commercial counterparts. Ironically, the broad audiences and community support demanded by funders of public stations can be gained most easily if stations offer schedules that resemble those of commercial television. In appealing to viewer preferences, however, public stations run the risk of eliminating the rationale for their very existence. (Introduction, p. 11)

CONTENTS
Sources of funding:
     Federal funding.
     State and local funding.
     Foundations.
     Corporations.
     Individuals.
Program selection and distribution: administrative constraints.
Station organization: internal cultures and conflicts:
     Program content.
     Program scheduling.
     Program funding strategies.
The influence of funding sources on programming.
Summary.
Notes [bibliography].