On November 8-11, 2013 in Portland, Oregon, a charged group of over 675 arts marketers came together for the National Arts Marketing Project Conferece, “Powered by Community. They shared best practices, celebrated their successes, and left with practical lessons about connecting with communities to share the power of the arts, much of which were catpured in participants tweets. Our e-book, The Fifty Most Powerful Tweets from the 2013 National Arts Marketing Conference, shares 50 of our favorites tweets which shared kernels of knowledge.

These three case studies showcase the wonder of weird and share advice from innovators, Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, who make unconventionality a priority to attract and engage their audiences. Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith reveals the amazing things that can happen when you create opportunities for the unusual in the arts.

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics

In this E-book, Hearty, Wholesome, and Homemade: Building an Instagram Community That Thrives, you'll find:

• Why Instagram is the perfect platform for developing a digital community and how to make your community its most honest and inclusive
• Inspiring quotes, notable case studies, and handy “bread and butter” takeaways for putting your learning into practice
• A battery of handy tools for tracking the success of your Instagram community

Want to use our existing pARTnership Movement campaign in your area?We’ve made getting the word out as turn-key as possible. We’ve put together a "read me first" guide, which not only explains how to use the ads, but also how to leverage the campaign with op-ed ideas and social media extensions. Plus, you’ll find great links to help you build strategic alliances with the various arts-affiliated people and organizations.

Steve Stoute traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. The most comprehensive study of its kind, it features customized findings on 182 study regions representing all 50 states and the District of Columbia as well as estimates of economic impact nationally. This sample document is a swiss cheese press release to be used by organizations participating in the study.

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. This Media Kit was provided to organizations participating in the study to help provide tips and tricks on leveraging their economic impact findings to make a case for the arts.

This e-book explore 12 companies, 6 that had brand mis steps and 6 that used their brand in exemplary ways. From logo redesign to new product introductions, companies use their brand to communciate their core values. Learn from this e-book some do's and dont's of brand development.

At the 2012 National Arts Marketing Project Conference, we captured over 6,600 tweets with more than 500 people using the hashtag #nampc. In this e-book, you’ll get a glimpse into the conversations and creativity that took place.