The National Journalism Program at Columbia University's Reporting the Arts studied trends in space, format, and coverage of the arts and culture in daily newspapers from 10 communities and from selected national news outlets.

This brief case study review the goals and outcomes of Revel. Inc. efforts to Revels, Inc. sought to position itself as the premiere provider of wholesome “family edu-tainment” by providing a free celebration for the city of Boston. In collaboration with The Children’s Museum of Boston, they mutually agreed to provide a free celebration on the grounds of the Museum to be held on the longest day of the year – the summer solstice.

The subject of art, copyright protection and the Internet are explored in this article.

Everyones Internet (Ev1. Net) Art Car Weekend is an annual public art festival in Houston, Texas that celebrates the drive to create. It draws more than 1,400 participating artists from around the U.S., Canada and Mexico and a live audience of more than 150,000 for a parade and related events. Now 18 years old, this event has inspired other art car events throughout the US, but Houston's Art Car Weekend is a signature event, the biggest and best. This case study discusses the need and process of gaining sponsorships for the program.

In communities of all sizes, United Arts Ffunds (UAF) are working to broaden the base of support for the arts, promote excellence in the arts and arts management, and to ensure that arts organizations are financially stable.

It is around the particularities of cultural marketing that entrepreneurship and leadership in marketing the arts must be articulated. The marketing process in the arts starts with the creative work; the manager cannot modify this core product. Thus the marketing process in the arts is conceptually different from that in other fields.

"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in

The Chicago Association for the Performing Arts (CAPA) is the not-for-profit presenting organzation that manages the 3,600 seat Chicago Theatre at 175 N. State STreet in downtown Chicago. This case study shows how CAPA developed a large Database of email addresses of people who either attended events or expressed an interest in receiving information about upcoming events. Special emphasis is given to the African American and Hispanic patron for audience development. This case study is a complete analysis of the entire intitiative.

This research investigates the case of non-profit arts organizations. The results show that organizational formalization, external integration, total marketing effort, and managerial self-confidence influence the direct marketing techniques implemented by the firm.

Marketing Your Organization in Tough Times reports on National Arts Marketing Project (NAMP) roundtable discussion held in New York City on November 14, 2002. Participants shared the challenges and concerns they faced for marketing their organizations during tough times.