The purpose of this paper is to take one aspect of the audience development issue, season ticket holders, and point out the particular relevance of this group for both internal and external economics considerations. The author concludes that the fact that season ticket holders are a core group of patrons can effect the operational aspects of art organization. In addition, by virtue of the tendency for season ticket holders to subscribe to several art forms, they represent an economic force in a community which, if recognized by community planners and individual organizations, can be cultivated for the economic benefits to the community.