Nonprofit organizations have focused on websites as their primary strategy for online fundraising. They were dismissing the importance of email to their organization's success. However, the emphasis may be changing. To support this shift, this report was published to provide valuable information to nonprofits on email management. It contains:

• The Gilbert Email Manifesto, a document which recommends three rules to help nonprofit organizations develop an email strategy, as well as the nonprofit sector's response to it, Email Manifesto Firestorm.
• Important research in the field of nonprofit email.
• Tangible advice about nonprofit email.
• Previously unpublished material including 59 selected and annotated email related online resources.

 

For More Information Contact:

The Gilbert Center
Seattle, WA
Tel: 206.726.0047


The Gilbert Center

Washington, DC
Tel: 202.250.3600


The Gilbert Center

London, UK

Tel: 44.20.70784162

 

 

 

Nonprofit organizations have focused on websites as their primary strategy for online fundraising. They were dismissing the importance of email to their organization's success. However, the emphasis may be changing. To support this shift, this report was published to provide valuable information to nonprofits on email management.