The Export Market for Canadian Books
GENERAL
The author makes the following conclusion:
Canadian book exports are important to Canada, not only commercially, but also culturally and diplomatically. In successfully exporting its cultural wares, such as books, Canada enhances its image abroad by being seen as a sophisticated country with distinct cultures. Clearly, then, the industry and the government must work together to improve Canada's lacklustre performance in book exports by developing an aggressive strategy to simulate Canadian book and rights sales abroad.