The study consists of two parts. The first investigates the City Center audience in New York City. The second investigates tour audiences in San Antonio and Houston, Texas and New Orleans, Louisiana, and compares them to the New York audience. Seven weeks before the opening of the Joffrey spring 1976 season at the City Center Theater, the first of the Dance in America programs, which featured the Joffrey company, was broadcast on the PBS television network with support from the Exxon Corporation and the National Endowment for the Arts.

The survey investigated whether members of the audience had seen this program and if so, their reactions to it. (Part 1, p. 2). One-third (33%) of the tour audiences reported having seen the Dance in America program compared to 45% for the New York audience. As is true of the New York audiences, viewing of the program in the tour cities was a function of familiarity with the Joffrey: audience members who had attended a Joffrey performance at some time in the past were more likely to have seen Dance in America than those who had not. (Part 2, page 2).

CONTENTS
Part 1. The Joffrey Ballet [JB] audience: a survey of the spring 1976 season at the City
           Center Theater.

Table 1. Whether audiences saw Dance in America [DIA].

Table 2. Whether DIA would have been better if it had contained more
             or less documentary material.

Table 3. Evaluation of DIA.

Table 4. How likely audiences are to watch possible rebroadcast of JB.
             Perceived effect of DIA on decision to attend.

Table 5. Whether decision to attend Spring 1976 JB season was made
             before or after seeing DIA. Dance on television generally.

Table 6. Preferences between television program containing one or two
             complete ballets or program with excerpts from a number of
             different works.

Part 2. The JB audience on tour.

Tables 1 and 2.     Whether audiences saw DIA.

Tables 3 and 4.     Whether decision to attend JB was made before 
                           or after seeing DIA.

Tables 5 and 6.     Evaluation of DIA.

Tables 7 and 8.     Whether DIA would have been better if it had
                           contained more or less documentary material.

Tables 9 and 10.   How likely audiences are to watch possible
                           rebroadcast of JB.

Tables 11 and 12. Preferences between television program containing
                           one or two complete ballets or program with excerpts
                           from a number of different works.

The study consists of two parts. The first investigates the City Center audience in New York City. The second investigates tour audiences in San Antonio and Houston, Texas and New Orleans, Louisiana, and compares them to the New York audience. Seven weeks before the opening of the Joffrey spring 1976 season at the City Center Theater, the first of the Dance in America programs, which featured the Joffrey company, was broadcast on the PBS television network with support from the Exxon Corporation and the National Endowment for the Arts.