The Supply and Demand for Cinema Tickets: Some U. K. Evidence
![](/sites/all/themes/arts_zen/images/favorites_icon.png)
GENERAL
In the face of a decline in the market of the U.K. cinema industry, the author examines the question on how cinema outlets should conduct themselves economically so long as there are sufficient profits to preclude total shutdown in the industry. How higher or lower ticket prices should go to improve profitability is the question posed in this article.