United Arts Fundraising: 1978
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GENERAL
Annual statistical profile of united arts funds.
CONTENTS
Section I. Introduction.
Figure I-1. Growth of United Arts Funds.
Figure II-2. Geographic locations of UAFs.
Figure III-2. First drive vs. Previous results.
Section II. United Arts Funds: An overview:
Figure II-1. UAF campaign areas.
Figure II-2. Types of campaigns.
Figure II-3. Determination of Goals.
Figure II-4. UAF campaign schedules.
Section III. The 1978 Campaigns:
Figure III-1. 1978 campaign: Summary and rankings.
Figure III-2. Success of 1978 drives.
Section IV. Allocations:
Figure IV-1. Allocations summary.
Exhibits:
A. 1978 United Arts Funds.
B. UAFs: First year results.
C. UAF: A ten year history.
D. Types of UAFs:
D-I. Corporate solicitations.
D-II. Individual and government solicitations.
E. UAF calendars.
F. Direct solicitation of potential donors.
G. UAF Personnel.
H. 1978 Campaign results.
I. Analysis of the 1978 campaign:
I-I. Contributions summary.
I-II. Contributions from businesses and foundations.
I-III. Analysis of individual giving.
I-IV. Analysis of government support.
J. Analysis of top contributions:
J-1. Summary of all top gifts.
J-II. Summary of top business gifts.
J-III. Analysis of top business gifts.
J-IV. Top gifts from Foundations and individuals.
K. UAF - United Way comparisons.
L. Comparison: 1977 vs. 1978.
M. UAF projections 1979 - 1982.
N. The cost of fund-raising;
O. Allocation of funds raised:
O-I. Funded orchestras and operas.
O-II. Funded dance companies and theaters.
O-III. Funded museums and visual arts groups.
O-IV. Educational projects and youth groups.
O-V. Miscellaneous organizations.
P. Discretionary funds.
Q. The 1978 questionnaire.