United Arts Fundraising: 1978

GENERAL

Research Abstract
United Arts Fundraising: 1978

Annual statistical profile of united arts funds.

CONTENTS
Section I. Introduction.

Figure I-1.  Growth of United Arts Funds.
Figure II-2. Geographic locations of UAFs.
Figure III-2. First drive vs. Previous results.

Section II. United Arts Funds: An overview:

Figure II-1. UAF campaign areas.
Figure II-2. Types of campaigns.
Figure II-3. Determination of Goals.
Figure II-4. UAF campaign schedules.

Section III. The 1978 Campaigns:

Figure III-1. 1978 campaign: Summary and rankings.
Figure III-2. Success of 1978 drives.

Section IV. Allocations:

Figure IV-1. Allocations summary.

Exhibits:
A. 1978 United Arts Funds.
B. UAFs: First year results.
C. UAF: A ten year history.
D. Types of UAFs: 
          D-I. Corporate solicitations. 
          D-II. Individual and government solicitations.
E. UAF calendars.
F. Direct solicitation of potential donors.
G. UAF Personnel.
H. 1978 Campaign results.
I. Analysis of the 1978 campaign:
        I-I. Contributions summary.
        I-II. Contributions from businesses and foundations.
        I-III. Analysis of individual giving.
        I-IV. Analysis of government support.
J. Analysis of top contributions:
        J-1. Summary of all top gifts.
        J-II. Summary of top business gifts.
        J-III. Analysis of top business gifts.
        J-IV. Top gifts from Foundations and individuals.
K. UAF - United Way comparisons.
L. Comparison: 1977 vs. 1978.
M. UAF projections 1979 - 1982.
N. The cost of fund-raising;
O. Allocation of funds raised: 
         O-I. Funded orchestras and operas.
         O-II. Funded dance companies and theaters.
         O-III. Funded museums and visual arts groups.
         O-IV. Educational projects and youth groups.
         O-V. Miscellaneous organizations.
P. Discretionary funds.
Q. The 1978 questionnaire.

Annual statistical profile of united arts funds.
BIBLIOGRAPHY

Report
Rudman, Karen and Brownrigg, W. Grant
58 p.
December, 1978
PUBLISHER DETAILS

Americans for the Arts
1000 Vermont Ave., NW 6th Floor
Washington
DC, 20005
Categories