This article points out the positive effects to nonprofit organizations when good customer service is provided by volunteers. Volunteers are often relied upon by nonprofit organizations to interact with possible donors and clients. Volunteers who poorly represent an organization can be detrimental to an organizations brand image. Selection, training, and motivation of a volunteer should be considered as important to the organization as a paid employee.

This article points out the positive effects to nonprofit organizations when good customer service is provided by volunteers. Volunteers are often relied upon by nonprofit organizations to interact with possible donors and clients. Volunteers who poorly represent an organization can be detrimental to an organizations brand image. Selection, training, and motivation of a volunteer should be considered as important to the organization as a paid employee.