The growth of the internet and internet users has brought about innovative and productive arts marketing strategies. Wired for Culture features information about one approach, e-mail marketing which provides a cost-effective way for arts organizations to reach their patrons. The book includes supportive research on the influence of e-mail as a marketing tool, practical tips for developing a successful e-mail marketing effort, and case studies.

The growth of the internet and internet users has brought about innovative and productive arts marketing strategies. Wired for Culture features information about one approach, e-mail marketing which provides a cost-effective way for arts organizations to reach their patrons.