Americans for the Arts

Above the door of my theatre teacher’s classroom is the saying, “Step into the fear.” This saying has become a motivation of mine during this turbulent environment where support for arts education is more important than ever before. As a theatre student, history and human behavior jump off the page and come alive, forming an ensemble of different perspectives from a wide range of characters. These characters help me better understand the evolving world in which I live and inspire me to make a difference. Theatre has taught me to speak up, and this skill is not lost on me as an advocate. As I learn more and more about the world through plays, art, and music, I find myself with a greater efficacy and understanding of the value of arts advocacy.

Although years may really just be a number, in its 31 years, Arts Advocacy Day has seen six different U.S. presidents spanning both political parties. It’s witnessed sixteen different congressional sessions and eight different Speakers of the U.S. House. Through it all, every year, attendees hear that “the arts are bipARTtisan.” Because, no matter who’s in office, arts advocacy matters. Funding decisions are made every year. Who’s deciding this year may not be deciding next year. Who’s to remember what happened before? Who’s to know why it matters? Who’s to learn from each other? The answer is us. All of us. All of us together.

It was January 19, 2017, and news had just broken that the National Endowment for the Arts (NEA) and Humanities (NEH) could soon be at risk of elimination. As an opera singer and creative entrepreneur, I knew how crucial arts funding was for society at large. Inaction was not an option, so that night I turned to change.org and created a petition to save the NEA. I’m not sure what I hoped would come of it, but I knew that this was an issue near and dear to my heart, and perhaps, if enough everyday Americans realized what was at stake, the community could have a fighting chance.

As a senior in high school, I will be attending my third National Arts Advocacy Day this year. For many students, the words “arts advocacy” make us feel small. Upon hearing that phrase three years ago, it sounded like something I was not old enough to know about. How can my voice matter in changing things so far above my power as a teenager? In school, we are taught to get the best education possible to become someone who can affect change, but often we aren’t told that, as kids, our opinions matter. When policy makers shape decisions about arts education, they are making decisions about us, the students. Yet for some reason, it is the students who feel as though they are out of place in a Senator’s office.

W.E.B. DuBois once said that we should “begin with art, because art tries to take us outside ourselves. It is a matter of trying to create an atmosphere and context, so conversation can flow black and forth and we can be influenced by each other.” As I read this quote during the final stretch of my undergrad years at Saint Louis University, I had just became an art history minor. Though I held a deep admiration for visual arts as well as the critical analysis of the work, I had absolutely no idea where I would end up with a liberal arts degree. It was not until I was perusing the internet that I was drawn to American University’s Arts Management program. Now, a little over a year later, I have been fortunate enough to not only be a full-time student of the Arts Management program but also the Government and Public Affairs intern at Americans for the Arts. 

One of my first trips as Director of Maryland Citizens for the Arts (MCA) was to the small, western Maryland industrial-town of Cumberland. Known as “Queen City,” Cumberland was Maryland’s second largest city in the 19th century thanks to the three R’s: roads, rails, and rivers. Arriving, one might expect to see a typical forgotten rust-belt town. Well, not this town! Cumberland became an Arts & Entertainment District in 2002, one of Maryland’s first. The management team targeted artists looking for affordable space and great proximity to major markets. The downtown felt as vibrant as any I’d seen, and there was a provincial feeling in the air—in the best sense of the word.

While a presidential election season is the most intense time of political engagement for most citizens, advocates who dedicate themselves to a particular issue or set of issues know that there is seldom a defined starting or stopping point to our work. This is especially true for the arts, which encompass a wide range of policies in addition to federal funding (for example, improving the visa process for foreign guest artists to perform in the U.S., or protecting the ability of musicians to travel across international borders with instruments that contain protected species material). Happily, speaking up for the arts and our many policy concerns is easier to manage thanks to the work of coalitions such as the ad hoc Cultural Advocacy Group, which my organization—the League of American Orchestras—has been a part of for decades.

There is one thing without which Arts Advocacy Day could not happen—State Arts Advocacy Captains!  Though Americans for the Arts’ State Arts Advocacy Captains are instrumental in fighting for the arts year-round, their work is also integral to the success of Arts Advocacy Day each spring.

State Arts Advocacy Captains are the eyes and ears on the ground in each state nationwide, serving to recruit the best and most dedicated advocates from their state to attend Arts Advocacy Day. During the months leading up to Arts Advocacy Day, captains make sure colleagues, artists, university students, and concerned members of their states know the importance of bringing your voice to Capitol Hill to meet with your Members of Congress directly in the fight for arts and arts education.  

Who are the players in statewide arts advocacy you might ask?

Text book speaking, state arts advocacy leaders and their organizations are the primary source of advocacy promoting arts and arts education friendly policy from state governments. Many statewide arts advocacy leaders belong to Americans for the Arts’ State Arts Action Network (SAAN), so you may also hear them referred to as SAAN members.

If you were in Washington, DC a few weeks ago, you might have participated in several events surrounding the National Arts Action Summit, now marking its 29^th consecutive year of arts advocacy days on Capitol Hill.

One of those events might have been the Nancy Hanks Lecture on Arts and Public Policy, delivered by John Maeda, designer, technologist, and catalyst behind the national movement to transform STEM to STEAM. He was introduced by co-chair of the Congressional STEAM Caucus, Representative Suzanne Bonamici (D-OR).

How did this duo come together before a crowd of over 1,200 to talk about STEAM on the national stage at the John F. Kennedy Center for the Performing Arts—for a lecture about how STEAM makes STEM taste better?

As a high school student, the guideline I was given to write this blog post, “operationalizing access and equity in arts education,” sounds inaccessible within itself. I won’t lie, I had to look up what equity means (it means fairness). In my life, access to arts education is something I rarely think of as an idea; it’s something I’m accustomed to. I’ve had it for so long that I often forget that I fought for it.

Earlier this month I was in Cambridge, Massachusetts, giving a lecture on arts and public policy at the Harvard Kennedy School’s Institute of Policy. In lieu of standard hotel accommodations, I was offered the chance to stay in John F. Kennedy's senior year suite in Winthrop House—and of course I jumped at it. Sitting down at Kennedy’s desk—complete with an Underwood portable typewriter—I was profoundly moved. I thought of his inspiring words and they resonated with the event and work of the week to come, Arts Advocacy Day, when citizen advocates take to Capitol Hill to make the case for federal support for the arts and arts education.

I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.

This article was originally published by CultureWork: A Periodic Broadside for Arts and Culture Workers, in January 2016. CultureWork is a publication of The Center for Community Arts and Cultural Policy at the University of Oregon. The following blog post is an abbreviated version.

The idea that advocacy should be a daily activity, and not just something that is reserved for once-a-year visits to the State Capitol, hit home for me a few years ago. An enthusiastic constituent made the trek to Madison from a small town on the Mississippi River—a trip of at least four hours each way—to attend Arts Day. At the end of the day, she told me that she had had a great time learning and networking but didn’t get a chance to visit with her legislator. She said, "I'll come back to Madison one of these days to meet with him." My response was, "Well, he'll be home this weekend, and every weekend, so why don't you just call him up and meet for coffee at a local café?" That's when I realized…there's a misconception out there that advocacy is something separate from life, that you have to make a special effort and drive a long way to meet with your legislator to be part of the civic discourse.

Although the timing of congressional votes keep getting kicked around, it remains a crucial time in Washington for arts education.

Anything’s possible^*, but what’s most likely is a U.S. Senate floor vote and amendment consideration this week—as well as a long-delayed House floor vote—on the Elementary and Secondary Education Act (ESEA) reauthorization.

As I reflect on the recent National Arts Advocacy Day and the several hundred visits to the offices of our Congressional representatives and senators that took place, I can think of hundreds of stories to tell. Each of the nearly 550 arts advocates from all fifty states, members of Congress, and artists who joined us in Washington, D.C. to advocate for the arts on Capitol Hill came with a story about how the arts have transformed them and the people around them. To many, the arts have brought hope and fortitude, been a partner in solving community problems, and provided Americans with role models, identity, and opportunity.

Last week, the Federal Communications Commission (FCC) approved new rules for enforcing net neutrality. Independent agency rulemaking might sound like a sleepy topic, but over 4 million people – a record-setting number – sent in comments. What does the rule mean for artists and arts organizations?

First, what is “net neutrality?”

It’s the idea that your Internet Service Provider (ISP), like Verizon or Comcast, doesn't discriminate when it comes to Internet traffic—meaning throttling or blocking legal content that you want to access or share. A company also can’t pay your ISP to speed up service for certain sites.

Last night it was confirmed that the U.S. House of Representatives is scheduled to consider over three dozen amendments to "The Student Success Act" (HR 5), a bill to reauthorize federal education programs. This is a legislative effort last completed 13 years ago through the No Child Left Behind Act. There is a great need to improve upon that outdated legislation.

Through Friday's floor consideration in the House, members of Congress will have an opportunity to vote on HR 5 and a Democratic alternative - but both bills are expected to receive partisan vote outcomes.

Americans for the Arts (AFTA) believes that the arts are an essential part of preparing students for success in school, work, and life. We provide practical tools, advocacy resources, and research-based publications, such as our Field Guide and Navigator e-book series to help convince leaders of this important role the arts play in student success.

Because we work in the arts, one of most powerful forms of advocacy is using our art forms to communicate. Having artistic and high-quality materials, such as the Field Guide and Navigator e-books, is essential to how valuable these advocacy tools are.

In my last blog, I spoke about developing future arts advocates and some of the misconceptions that might prevent individuals from participating. To continue on a similar trajectory, there is one population, in my opinion, that we should target as the next generation of arts leaders who will continue to sustain theatre, dance, creative writing, visual art, and music for many generations to come: students.

George Patrick McLeer

As we sat down with our Congressmen this past March during National Arts Advocacy Day, one message kept coming out of my mouth, “In my community, we don't just 'fund' the arts, we use the arts.” I didn't arrive in Washington with that phrase in my mind. I didn't even think about it until after our “advocacy sessions,” the day before we visited Capitol Hill.

What alarms me the most about our annual trek to Capitol Hill is that our ask never seems to change— “We would like our Representative/Senator to support funding the NEA/Arts Education at this specific level.” We mention the ability to leverage the arts for economic impact, improve education, and make our lives more fulfilling, but at the end of the day we ask for money—either from the federal government or private citizens via tax policy shifts.

We need to stop asking for money and instead ask for a new vantage point.

Matt D'Arrigo

The arts are powerful because they provide us with, and help us to create, our identities - who we truly are. The two ultimate questions we have in life are: who am I and why am I here? If you find the answer to the first, it will help lead you to the answer to the second. Identity provides us with a sense of meaning and purpose.

It was in art that I found my own identity. I was in sixth grade and had always really struggled in school. I was lost and confused and thought I was a failure; my self-esteem and confidence were extremely low. Back then there weren’t a lot of diagnosis like ADD, ADHD, or learning disabilities. I was diagnosed as being lazy and a troublemaker…and they probably had a pretty good case against me. Then my 6^th grade teacher, Mrs. Ferguson, said four words that changed my life. We were doing an art lesson and she came up behind me, looked at my picture and said “Wow, that’s really great”! The other students gathered around and shared her enthusiasm. All of a sudden I wasn’t a failure anymore…I was an artist. I had an identity! I’ve carried that identity and confidence with me to this very day, it’s made me who I am.

Doug Israel

Over the course of the past several years, big cities such as Chicago, Los Angeles and Seattle have been advancing ambitious plans to expand access to arts education and creative learning for public school students. Here in New York City – home of the nation’s largest school district – with a new mayor and schools chancellor, and a growing chorus of parents calling for the inclusion of arts in the school day, there is momentum gathering that could lead to a much-overdue expansion of arts and music in city schools.

This December, at the close of his 12 years in office, New York City’s former Mayor Michael Bloomberg signed into law a City Council bill that would require the Department of Education to provide annual data on arts instruction that advocates believe will help identify gaps in the delivery of arts education and drive improvements in what is being offered at schools across the city.

While strides were made in expanding access to arts instruction at many schools across the city over the past decade, large gaps persist in the provision of music, dance, theater and visual arts in the over 1,800 New York City public schools.

That is why on the heels of the successful effort to pass the arts reporting legislation, advocates and leaders from a diverse cross section of New York, released a statement calling on the city to ensure that every child, in every part of the city, receives arts instruction as part of their K-12 education.

The statement – entitled “Every Child in Every School: A Vision for Arts and Creativity in New York City Public Schools” –notes that New York City – with its rich and diverse array of arts and cultural experiences and organizations – is uniquely positioned to be the leader in arts and creative education.

Erin Gough

It has been an exciting few weeks for arts and arts education professionals and advocates in the nation’s capital.

After a week of activities hosted by the Arts Education Partnership, Kennedy Center Alliance for Arts Education Network, Emerging Arts Leaders at American University and Americans for the Arts’ State Arts Action Network, training for Arts Advocacy Day began on April 8 and we were off to the races to meet with our congressmen and women all day on April 9.

Quite honestly, by the time I headed home, I expected to be totally wiped out—overloaded with information and overwhelmed by the situation at hand. Instead, it felt like the more time I was able to spend with such passionate people, the more energized and inspired I became.

People do not work with students, schools, community organizations, or become advocates because they are passive. They do it because they see a need to ensure arts opportunities for all of America’s students, but they know that the annual Arts Advocacy Day activities are only a small part of the work that needs to be done.

Coming down to Washington to learn about and discuss federal issues is a change of pace for me, and for most of us who work at the state and local levels.

It is absolutely important to learn about, and try to influence, federal education issues that impact the arts such as the reauthorization status of the Elementary and Secondary Education Act (Delayed. Again. Still.), Race to the Top requirements (which require teacher effectiveness evaluations for all subjects, including the arts), and No Child Left Behind waivers (which allow for more flexibility at the state level to pursue changes in graduation requirements and assessments).

Steven Dawson

Once again, the Emerging Arts Leaders Symposium (EALS) at American University has proven to be a smashing success. The EALS is in its sixth year of existence. The event is an annual meeting of students and young professionals who work in the arts that is held at American University. As national partners with Americans for the Arts, EALS is the official kick off for Arts Advocacy Day, and is held the day before.

It is an opportunity to engage in quality discussion about issues, unique or universal, that affect arts organizations with students, peers, and experienced leaders in the field. Past keynote speakers have included Rachel Goslins, Ben Cameron, Bob Lynch, and Adrian Ellis. All symposium activities and planning is organized and executed by a selected committee of American University Arts Management students.

The framework of EALS 2013 was “Looking to the Horizon.” Each speaker and panel discussed the new and innovative strategies and ideas coming down the road in each of the topics addressed that day. These topics included international arts management, marketing, audience engagement, career advancement, innovative organization models, and fundraising.

As the Executive Chair, I am elated to report that EALS 2013 was by far the largest and most successful Symposium ever. Counting the speakers, attendees, staff, and volunteers, 225 people walked through the doors on Sunday, April 7. That proved to be well over double last year’s number, a record growth for the Symposium.

Tim Mikulski

As I have been sitting back at my desk at Americans for the Arts this afternoon, I've had a hard time coming up with a way to describe what I experienced last night at The John F. Kennedy Center for the Performing Arts.

It could be the lack of sleep, the lack of coffee, or the abundance of Twizzlers and Clif Bars I've eaten during and before Arts Advocacy Day 2013; but, I'm not convinced of that.

Watching Yo-Yo Ma's combined lecture and performance of a speech called "Art for Life's Sake: A Roadmap from One Citizen Musician" as our 26th annual Nancy Hanks Lecture on Arts and Public Policy last night was priceless.

Not only did it feature eloquent points about the power of arts education and being a citizen musician, but it also featured memorable performances by jooker Lil' Buck, bagpiper Cristina Pato, MusiCorps, and teaching artist Greg Loman and founder Arthur Bloom—two of which brought tears to the eyes of those around me in the Concert Hall.

Before I get too involved in describing it, I guess I should provide you with a chance to watch the entire event below or you can continue reading and click on the links to see the specific parts I point out as I attempt to capture the night to the best of my ability.

I'll wait here while you watch...

Charles Jensen

This week, hundreds of advocates are gathering in and around Capitol Hill in Washington, DC, to communicate to our national elected officials the value and impact of the arts on local communities, on families, on individual lives.

This is an important day, not just for the arts community, not just for our Senators and Representatives, but for the people served by us, those who cannot be in Washington having these conversations.

I’ve worked within and outside of advocacy over the course of my career in the arts, so I understand why arts administrators are willing to make the commitment to travel to Washington, or even to their own state legislature, to promote the value of the arts. I know there is confusion about what roles arts nonprofit staff can take in the name of “advocacy” without jeopardizing their 501(c)(3) status with the IRS.

And I know our arts leadership, those most likely to speak with legislators, are also our busiest, most called-upon experts, and often feel that devoting several days to the work of advocacy is the best they can do under their current circumstances.

But, friends, it’s not all. The work happening in Washington this week is the chorus of the song we sing all year long: the arts build communities. The arts turn around lives. The arts stimulate the economy. 

Julie Hawkins

Why advocate for public funding of the arts?

It's a question I've never really asked myself, because it's always been valuable to me.

I grew up in North Carolina during the height of the "Culture Wars." The summer after my junior year of college I interned in the budget office of the National Endowment for the Arts. One of the highlights of the internship program was a meeting with your U.S. Senators.

Thus it was that in 1993, at the ripe old age of 21 and full of piss* and vinegar, I got to meet the Hon. Jesse Helms and his staff to make my case for government support of the arts. I learned a lot about government and the arts that summer, and some of that piss and vinegar still fuels my passion for arts advocacy today.

I know that answering the question of why we should advocate for public funding is not easy, though, because if it were we'd see many more people engaging in it every hour of every day.

And to be perfectly honest, though arts advocacy and public funding are deeply held values of mine, I've still encountered moments where I wonder if it's working and if it's worth it, particularly in a period of time when we've experienced some substantial reductions to public funding for the arts.  

Tim Mikulski

As Congress returns to work in Washington, DC, this week they will face more than just angry tourists who came to see the not-quite-in-bloom cherry blossoms.

Today, advocates are receiving training from experts and tomorrow 500 arts advocates from across the country (and even Japan!) will take to the Hill on behalf of their local arts and arts education programs.

The good news is that you don't have to be here to participate (although we'd love you to come next year!). In fact, you can pick and choose your ways to support the arts over the next two days.

1. Send a letter to your member of Congress! Head over to our Action Center and send an email stating your case for funding for the National Endowment for the Arts, arts education programs at the U.S. Department of Education, and encouraging their participation in the House Arts and STEAM Caucuses.

2. Watch the Nancy Hanks Lecture on Arts & Public Policy live online! At 6:30 p.m. EDT join us live as we stream Yo-Yo Ma's lecture and performance tonight via our YouTube channel. You won't want to miss his inspiring story!  

Raynel Frazier

It used to be that the success of arts marketers was dependent on how well they could predict the future and then pray for success. But those days are over.

Today, arts marketers can rely on data analysis and market research to make well-thought-out strategic decisions.

I, for one, am glad that marketers no longer have to rely on future telling because marketing is an essential part of the arts experience. As a jazz trombonist, I had to learn how to market myself to land gigs and then market my gigs so that people would come to them. Arts organizations have to do the same. But they must market their organization as well as individual performances.

Several years ago Brooklyn Academy of Music (BAM) ran an institutional marketing campaign with the theme “BAM and then it hits you.” The message they conveyed was that the experience at BAM lingered long after you left. This campaign excited people about BAM as an entire organization, as opposed to a singular performance.

There are countless other examples of successful marketing campaigns in the arts. As emerging arts leaders I think it is essential we pay attention to trends in marketing. What are the latest trends in arts marketing? How do arts marketers use data analysis and market research to make strategic decisions? What type of programming is becoming most difficult to market? There is an endless amount of questions we can ask. 

Yo-Yo Ma (Photo by Todd Rosenberg)

Have you ever chatted with someone about the importance of the arts in our schools? Would you like the chance to discuss it with Yo-Yo Ma?

Yo-Yo Ma will deliver the 26th Annual Nancy Hanks Lecture on Arts and Public Policy on April 8 at 6:30 p.m. EDT and, for the first time, Americans for the Arts will stream the event live from the John F. Kennedy Center for the Performing Arts (courtesy of Google), so you can watch regardless of whether or not you made it to National Arts Advocacy Day in Washington, DC.

Drawing on his training as a musician and what he has learned traveling the world for more than 30 years as a touring performer, Ma will discuss where in nature, society, and human interactions we can find the greatest creativity, and what we can all do to help students grow up to be contributing and committed citizens.

And, if you have a burning question that arises during the lecture, you can ask Yo-Yo the next day. On April 9, Yo-Yo will take a break from his Arts Advocacy Day visits with members of Congress to participate in a Google Hangout video chat about arts education with Matt Sorum (Rock and Roll Hall of Fame drummer for Guns N’ Roses and Velvet Revolver, Co-Founder of Adopt the Arts in California); Damian Woetzel (Former Principal Dancer at New York City Ballet and the director of the Aspen Institute Arts Program); Lisa Phillips (Author of The Artistic Edge and CEO of Canada’s Academy of Stage and Studio Arts); and, Bob Lynch (President & CEO of Americans for the Arts).

We’ll be collecting questions before the Hangout via Twitter and email. You can either tweet using #AskYoYo or send an email to [email protected] with #AskYoYo in the subject line and your question in the body. We’ll take questions anytime from now until the Hangout.