Americans for the Arts

Deb Vaughn

STEM is like the most popular kid in school these days. Everyone wants to sit at the same lunch table and share Doritos.

Fortunately for the arts community, we have a powerful resource as the national conversation transforms from STEM to STEAM: Rep. Suzanne Bonamici (D-OR) and Rep. Aaron Schock (R-IL) announced the formation of a Congressional STEAM Caucus last month.

The group had a successful kick-off on February 14. Rhode Island School of Design President John Maeda, an advisor to the Caucus, regularly speaks about the inextricable connection between art and science and Bonamici echoed the sentiment at Oregon’s 2012 Arts Summit.

While our representatives in Washington, DC, are hard at work advising on federal policy, our state is also taking steps to assure we’ve got “STEAM heat” (thank you, Bob Fosse!).

In Governor John Kitzhaber’s proposed 2013–2015 budget, which is now being considered by the legislature, there is a proposal for an initiative called “Connecting to the World of Work.”

Included in that proposal is funding to support partnerships between schools, arts organizations and businesses to increase opportunities for students in grades 6–12 to connect with creative industries. There is conversation about including internships, mentorship programs, industry residencies in schools, and student residencies at industry firms. 

Danielle Brazell

It’s election season in the City of Los Angeles. Eleven candidates are vying for the mayoral seat and a whopping 40 are vying for eight city council seats. Because of these changes in representation, the political landscape in Los Angeles will shift significantly.

We—as artists, as creative entrepreneurs, as arts administrators, curators, audience members, parents, and students—have the opportunity to leverage our collective voice to help chose who will represent our values.

Although forbidden by IRS regulations to endorse specific candidates, nonprofits can initiate a public dialogue about the role arts and culture play in building healthy, vibrant, and prosperous communities. And, for the past seven years, Arts for LA has been doing just that.

Our nonpartisan candidate survey is a way for prospective leaders to map out their vision for our city. Just four questions—and the 100 word responses from each candidate—have provided a window into what those running for office in the City of Los Angeles would do to invest in creativity:

1. What was a meaningful arts and cultural experience you had growing up?

2. What do you believe the role the City should play in the development and support of the region's cultural infrastructure?

3. How would you champion modifications to, or expansion of the City's current funding stream for local arts and culture?

4. What three things would you do to deepen the City's investment in its creative economy (cultural tourism, in-direct and direct jobs, nonprofit, and for profit)? 
   Read More

Janet Langsam

The presidential election is just one day away and American entrepreneurship is on the line.

We are told by the candidates that 60% of all jobs come from small businesses. So, I thought I’d check in with Chris Wedge, who is the brains, the heart and the innovator of Blue Sky, an animation studio that produced “Ice Age,” “Robots,” and the soon-to-come “Epic.”

Blue Sky, once a very small business, started out in Elmsford (NY), then located in White Plains, and now has expanded, moving its artists, writers, producers, designers, modelers, riggers, filmmakers, cameramen, photographers, sculptors, composers, lighting and costume designers, editors and other creators to new studios in Greenwich, CT.

With roots still in Westchester, however, (Chris and family reside in Katonah) Wedge has collaborated with the Katonah Museum and Jacob Burns Film Center on a joint exhibition, film and education program about the art of animation. This unique program introduces observers to Blue Sky’s creative process, from initial concept to finished frame through original drawings, storyboards, props, movie clips, and hands-on technology.

Though Blue Sky is a small business, in comparison, say to Twentieth Century Fox Animation, with whom they work, it is also a creative business of which there are some 3,988 in Westchester alone, employing 15,279 people, according to a study by Americans for the Arts.

So, as one left brain person to another, I asked Chris Wedge what it takes to be a creative entrepreneur like himself.

“You just can’t put a limit on possibilities,” he says. ‘You must be open to discovery and surprise. Don’t think too hard. Fun is important. Get out of your own way. Do the work that feels right. The more one investigates, the clearer the potential becomes.”

Kerry Adams-Hapner

Let me begin by saying this: art is at the heart of everything we do. Preserving, advancing, and celebrating culture and expression is our fundamental mission here in San Jose’s Office of Cultural Affairs (OCA).

We strategically position that mission to align with economic development goals, which is authentic to our city’s culture and climate, benefits the sector and enables us to advance our core mission. I don’t have that “intrinsic” versus “instrumental” debate; intrinsic impact is a foregone conclusion for me and the economic benefits enable strategic alignment, a.k.a. partnerships and resources.

In San Jose, the OCA is a division of the Office on Economic Development. I am both the Director of Cultural Affairs and a Deputy Director of Economic Development. Recognizing that a vibrant community attracts talent, and talent attracts companies, our economic development strategy fosters the vital cycle between cultural development (the arts), workforce development (the people), and business development (the companies).

We fulfill our cultural development goals through three primary strategies: attracting and retaining destination quality events; promoting high quality public art and placemaking; and providing arts industry support.

We foster the arts industry through nonprofit grants and support, cultural facility management, and support for creative entrepreneurs—comprised of artists and the commercial creative sector. Each function has its inherent, intrinsic cultural value—celebrating heritage, creativity, and the arts. And yet, we celebrate and amplify the economic side of these functions—culture as a catalyst for business through the nonprofit and commercial industries.It is also a means of building a sense and brand of place, a magnet to attract other industries.

Randy Cohen

This post is one in a series highlighting the Local Arts Index (LAI) by Americans for the Arts. The LAI provides a set of measures to help understand the breadth, depth, and character of the cultural life of a community. It provides county-level data about arts participation, funding, fiscal health, competitiveness, and more. Check out your county and compare it to any of the nation’s 3,143 counties at ArtsIndexUSA.org.

Today we release Local Arts Index indicators #7 and #8 (out of 50).

Solo artists are the spark!

Independent artists are one of the most vivid pieces of evidence that the arts are thriving in a place. Solo artists, regardless of artistic medium or discipline, are very often both the fuel and the spark of a local arts scene. Many artists are also entrepreneurs, launching their work into the world through their own studios, performance spaces, and readings. Overall, we think of the presence of solo artists as a marker of the capacity of a community to deliver the arts.

The Census Bureau provides data on the number of "non-employer" businesses (a business with only a proprietor and no staff) for many industries, including some arts ones. This indicator measures the number of solo artists per 100,000 residents of a county.

Nationally, there were 678,000 of these “artist entrepreneurs” in 2009. While this is almost certainly an "undercount," it is an interesting measure that can be tracked at a county level over time, so we include it in our national and local arts indexes.

In the typical county, 148 solo artist businesses can be found. 

Janet Langsam

Every morning, I turn on the treadmill, tune into the Today Show and run until I bank 150 calories to earn a glass of Chardonnay at the end of the day.

Matt Lauer and the NBC crew are usually just eye candy and background chatter, but [April 25] they hit a nerve talking about college degrees that may be “useless” like “fine arts, drama, philosophy, religious studies,” when it comes to getting a job. Lauer quoted a recent poll that said that one out of two recent college grads are either unemployed or underemployed.

Donny Deutsch, one of the Today panelists said, “I never looked at a (college) major in my life in hiring people.”

And a good thing too since the National Arts Index published by the advocacy organization Americans for the Arts, indicates that interest in the arts as a college major is growing. It says that from 1996–2010 more than 1.5 million degrees were awarded in visual and performing arts, with annual graduations growing steadily from 75,000 to 129,000—an increase of 73 percent.

Could all these college bound kids be wasting their time?

Three years before writing Future Shock in 1970, futurist Alvin Toffler first wrote The Art of Measuring the Arts, and noted, "A cultural data system is needed to provide information for rational policy-making in the cultural field and to assist those outside the field in understanding their impact on it."

This week, Americans for the Arts released the 2012 National Arts Index report, which delivers a 2010 score of the health and vitality of the arts in the U.S.

From its low point in 2009, the Index rose slightly from 96.3 to 96.7 in 2010.

This year’s report bears witness to how the arts sector fared during the Great Recession—and the losses were swift and measurable.

In 2010, half of the 83 indicators measured increased, which is equivalent to pre-recession, 2007 levels. In comparison, only one-third of the indicators were up in 2008 and in 2009, just one-quarter increased.

Here are just a few top-level findings from the 2012 National Arts Index:

1. There has been significant growth in the number of nonprofit arts organizations: In the past decade, the number of nonprofit arts organizations grew 49 percent (76,000 to 113,000), a greater rate than all nonprofit organizations (32 percent). Or to look at it another way, from 2003-2010, a new nonprofit arts organization was created every three hours in the U.S.

Randy Cohen

Almost one year ago, I posted The Top Ten Reasons to Support the Arts in response to a business leader who wanted to make a compelling case for government and corporate contributions to the arts.

Being a busy guy, he didn’t want a lot to read: “Keep it to one page, please.”

With the arts advocacy season once again upon us...(who am I kidding, it’s always upon us!)...here is my updated list for 2012 which now includes new stats from our Arts & Economic Prosperity IV Study.

10 Reasons to Support the Arts

1. True prosperity. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. They help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, the arts are salve for the ache.

2. Improved academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores, lower drop-out rates, and even better attitudes about community service—benefits reaped by students regardless of socioeconomic status. Students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less.

3. Arts are an industry. Arts organizations are responsible businesses, employers, and consumers. Nonprofit arts organizations generate $135 billion in economic activity annually, supporting 4.1 million jobs and generating nearly $22.3 billion in government revenue. Investment in the arts supports jobs, generates tax revenues, and advances our creativity-based economy.

4. Arts are good for local merchants. The typical arts attendee spends $24.60 per person, per event, not including the cost of admission on items such as meals, parking, and babysitters. Non-local arts audiences (who live outside the county) spend nearly twice as much as local arts attendees ($39.96 vs. $17.42)—valuable revenue for local businesses and the community.

Christine Harris

For much of our recent history, the arts have been considered a ‘nice to have,’ a quality of life amenity that certainly helps make a difference in the community, but expendable when there are tough budget or resource choices.

We are painfully aware of being excluded as serious priority from the public funding and the arts education conversations. But, there is a new table that we can join with a strong and purposeful voice -- and that is the ‘economic development’ table.

I’m not just talking about economic impact (which many development specialists eschew), or community/quality of life, but measured, quantifiable economic development in the same manner as biotech, healthcare, or construction industries.

While many in the arts community believe that anything connecting us with the same tools to business somehow ‘taints’ our value or impact or role, the truth is -- if you are not at the economic development table these days, you are just not part of the conversation -- period -- like it or not.

But the reality today is that we can demonstrate the value of being seated at that table, perhaps for the very first time.

Making the Case for the Arts Session - #AFTA11

It is now more important than ever to defend funding and preservation of the arts. This was the subject of “Making the Case for the Arts,” a session at this year’s Americans for the Arts convention.

While many reasons for supporting the arts were addressed, Randy Cohen, Vice President of Research and Policy at Americans for the Arts, presented research mostly on the significance of the arts with regard to education, the economy, personal development, and healthcare.

Education. Studies show that, regardless of income level, students who are highly active in the arts are less likely to drop out of school by 10th grade (1.4 percent vs. 4.8 percent).

Helena Fruscio

To have the creative industry be invited to the top economic development tables is almost unheard of in any community. Let’s face it; classic business development and support organizations can have a hard time wrapping their heads around the value of this dynamic industry. Often, its value is hindered because it is hard to fully quantify the impacts of these businesses and individuals. The quantification is often pieced together from many sources and the numbers never really seem to capture the true dynamism and impact.

The early leadership of Berkshire Creative had the amazing foresight to be inclusive in our definition of the creative economy. The Berkshire Creative Economy Report fully clarifies the different segments of the creative economy and their relationships, which have significant overlap with one another. 

Tim Mikulski

By a mere 8 votes in the House of Representatives, the National Endowment for the Arts (NEA) FY2011 budget was cut down to $124.5 million yesterday-the same level of funding as FY2007.

Rep. Tim Walberg’s (R-MI) amendment passed 217-209, but it wasn’t a case of party line politics as 23 Republicans voted against the measure and 3 Democrats voted in favor of it.

The good news is that the two amendments to eliminate the NEA altogether were introduced, but never offered up for a vote by the sponsors on Thursday. That is a testament to the advocacy efforts  of the arts community and the strong supporters for the arts in the Congress, including Rep. Louise Slaughter (D-NY), who gamely handed our Creative Industries maps out to House members on the floor before the vote.