Over the past few weeks, a new face has been popping up at street fairs and food festivals across the country: an Amazon “food truck,” doling out Kindle Fires alongside neighboring trucks’ hot dogs, hamburgers, and artisanal cupcakes.

Sean King

Would you send a Vine to your grandmother?

Would you tell your teenager to check out an ad in the newspaper?

OMG, did you really just send that on Snapchat? And what the heck is Snapchat anyway?

Erik Gensler

If you still say “Facebook is not a direct sales tool” you’re not using it correctly. And you don’t understand how the marketing world has dramatically changed.

Beth Malone

Audience is something we think about every moment. How are viewers engaging with our exhibitions? How are they responding to the organization’s methods of outreach? Are they even showing up in the first place?

Sean Daniels

For Geva Theatre in Rochester, NY, I created an engagement group that has significantly impacted the way we interact with patrons and stakeholders, it’s called The Cohort Club.

I started with four ideas:

1)   Education breeds excitement.