About this Webinar

Americans are engaged in the arts now more than ever. The reason? The remarkable growth and impact of our nation's 4,500 local arts agencies (LAAs) working to ensure the arts have a vital presence in communities.

The Arts & Economic Prosperity® series of national economic impact studies continues to be the largest and most comprehensive economic impact research conducted on the arts field. We invite you to learn why your community should join the upcoming AEP5 study (our fifth national study). Listen as  previous study participants explain the benefits that their community received as a result of their participation, and learn about the additions and improvements we've made to make sure that AEP5 is the most effective edition of this study yet.

Learning how to partner with organizations from different sectors will ensure the success and longevity of your efforts to serve the military and veteran communities in your region through the arts.  The impact of your efforts will create positive change within your community and unite residents across the military and civilian divide.  Part Three of the "Arts Deployed" guide will give you suggestions for finding connections in your community and assist you in gaining funding for sustainability, at the local, state, and national levels...the practical

The Creative Industries study provides a research-based approach to measuring the size and scope of the arts industry in relation to the entire national economy.

Input To Action: Using Your Collected Data Effectively
Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn’t working in programming and outreach. But how do we use the data we collect to inform our decisions? What practical steps can be taken to ensure that we’re collecting the data we need and not spreading resources too thin? This webinar will cover the following:

Don't leave your creativity at the evaluation door. Story, poetry, mapping, movement... these and other creative expressions are the work of art, but can also elicit information and data useful to assessment and evaluation.

Join Barbara Schaffer Bacon and Pam Korza as they share the findings of the 2010 report, Trend or Tipping Point: Arts & Social Change Grantmaking. Released by Americans for the Arts' Animating Democracy program, the report assembles a first-time portrait of arts funders, social change funders, and others supporting civic engagement and social change through arts and cultural strategies. 

Description:  How sustainable are arts and culture in our dynamic society? Are the economic resources and potentials sufficient for their future vitality? Join us in a lively discussion about the health and vitality of the arts sector through the lens of The National Arts Index.  It's illuminating, and often provocative. Findings include trends in organizational capacity, changes in personal participation and creation, nonprofit vs. for-profit, funding, education, and more.

Learn trends in business support for the arts from our newly released 2013 BCA Triennial Survey of Business Support for the Arts. This study explores how and why small, midsize and large businesses partner with the arts.  Experts in corporate giving will discuss how these trends fit into the current landscape and how you can leverage this information. 

Presenters: Mark Shugoll, Chief Executive Officer, Shugoll Research; Michael Stroik, Senior Research Analyst, Research and Measurement, CECP

The 2010 Business Committee for the Arts National Survey of Business Support to the Arts found that small and mid-size businesses more than ever contribute a larger share of arts dollars compared to large businesses. Small and mid-size businesses also provide a significant amount of non-cash support to the arts.  Hear why small and mid-size businesses partner with the arts and learn how arts organizations create successful partnerships with small to mid-sized businesses.