Sean King

Would you send a Vine to your grandmother?

Would you tell your teenager to check out an ad in the newspaper?

OMG, did you really just send that on Snapchat? And what the heck is Snapchat anyway?

Erik Gensler

If you still say “Facebook is not a direct sales tool” you’re not using it correctly. And you don’t understand how the marketing world has dramatically changed.

Beth Malone

Audience is something we think about every moment. How are viewers engaging with our exhibitions? How are they responding to the organization’s methods of outreach? Are they even showing up in the first place?

Jim McCarthy

I’m very excited to say that I will be leading a Community Forum at this year’s National Arts Marketing Project Conference in November.

Randy Cohen

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

Depending on where you live, the past several months might have inundated you with campaign ads (Virginia), or left you wondering – what election?   Off year elections are like that, with some people hardly even noticing there was an election.  While not as dramatic as even year elections, there were a fair amount of changes that should positively impact the arts overall.

Social media marketing seems to run the gamut of potential impact — from exponential success, a la Dove’s “Real Beauty” campaign, to screaming in the dark and bargaining for likes.  It’s tricky business.  Social media “gurus” make it sound like a science that you’re not analytical enough to understand or don’t have the time to keep up with, both of which are probably true.  Whatever your experience has been with social media marketing, here’s what I know for sure: it’s valuable, it’s not going away, and it’s time-consuming.

Social media marketing seems to run the gamut of potential impact — from exponential success, a la Dove’s “Real Beauty” campaign, to screaming in the dark and bargaining for likes.  It’s tricky business.  Social media “gurus” make it sound like a science that you’re not analytical enough to understand or don’t have the time to keep up with, both of which are probably true.  Whatever your experience has been with social media marketing, here’s what I know for sure: it’s valuable, it’s not going away, and it’s time-consuming.

I am lucky enough to work for a service organization in the arts. The Metro Atlanta Arts and Culture Coalition is a regional nonprofit organization in Atlanta, and we spend our time collaborating with local governments, business & civic leaders, funders, and arts leaders for the purpose of supporting arts and culture across a ten county region.

The work we do offers us the tremendous opportunity to observe the field broadly, something most of the organizations we serve don’t have the pleasure of doing.