Americans for the Arts

Building audiences for a performing arts organization is a multi-faceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.

For decades, Berkeley Rep has been discussing diversity in American theater.

How are we engaging our audiences, how we are communicating our messages, how we are raising money, and how we are using technology to do it. With YouTube currently ranking as the #2 search engine in the world, this means many of us are using online video as a tool.

Six years after YouTube launched, many marketing professionals are still grappling with how to use online video.

Whether that's getting funded, getting hired or getting a yes; you'll be able to win buy-in and motivate decision-makers to care about what you care about if you use this innovative approach to POP! your message in the first 60 seconds.

It is not only the fact that audience participation is decreasing among typical audiences, it is also that there are less people who fit that profile in our societies.

I say it all the time, but it bears repeating: Our society has changed – dramatically – over the past few decades.

It is no surprise that we have an immense and varied culture in the United States. Yet when it comes to the arts, there is no reason why a person with a visual disability must also be culturally disadvantaged.

Seems simple, doesn’t it? If only we could just make very inexpensive tickets widely available, we’d fill our halls every night, right? Wrong.

The cardinal rule of communications is “know your audience”.  But on social media, it’s sometimes easier said than done.