Americans for the Arts

Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.

It’s a common challenge for many cities: they are full of cultural offerings, but these enticements might be located a significant distance from one another.

Andy Adams creator of FlakPhoto.com, a community-based website focused on promoting internet photo culture, has reinvented the way we discover and experience photography.

As arts marketers, we are always on the lookout for ways to bring our audiences closer, to break down barriers and make our craft more accessible and resonant.

Culturadar.com (pronounced Culture Radar), is a new and free online resource that assists those who crave the perfect arts experience discover deals and discounts on dance, film, music, theater, museum, and family events throughout New York, Chicago, and Washington, D.C.

In 2010, audience attendance declined for The Wooster Group’s New York run for the first time in seven years.

Greater Flint Arts Council’s Free Jazz Walk only debuted in August, but it’s already building audiences for the arts. People have been pouring out to enjoy local jazz bands at clubs in Downtown Flint on the fourth Thursday of every month.

In December of 2012, the rock musician Beck released his latest album, Song Reader. Song Reader didn't come as a CD, or an LP, or a bunch of digital audio files.

This is your goal with the media when it comes to easing the pain of your unending quest for coverage.

When we break audiences down along solely demographic lines we risk oversimplifying what makes people who they are.