Blue Moon Brewing Company is celebrating the Lunar New Moon and the official launch of the @BlueMoonBrewCo Twitter handle with an interactive public art installation this Saturday, March 1, at DUMBO Plaza in Brooklyn, NY. When anyone 21 and older retweets @BlueMoonBrewCo on March 1, the moon will rise and Blue Moon Brewing Company will make a $5 donation to Americans for the Arts!

The moon installation was built in collaboration with Chicago-based Johalla Projects and artist Heather Gabel. "I've always drawn inspiration from space and the vast cosmos. The moon's cycles continually inform my approach to making art," said artist Heather Gabel. "In the iconic DUMBO Archway, I have the opportunity to use animation and projection alongside the 'moon' to construct a dynamic atmosphere, a starlit ballroom, that encourages interaction and engages the viewer as an active participant." 

Guests 21 and over can visit the Archway Café at the base of the Manhattan Bridge from 6:00 pm to 10:00 pm EST to watch the moon rise and enjoy bites and beverages. In addition to the “moon,” the one-night event will feature a large-scale projection of Heather Gabel’s artwork, including a limited-edition screen print designed by Gabel that will be offered free to visitors.

Click here for Blue Moon Brewing Company’s rules for the event – and remember, you don’t have to attend to help raise money for Americans for the Arts!