This week, The Arts. Ask for More. PSA campaign'€™s Brahms Breakfast PSA will be running on the MTV 44 ½ screen located in Times Square. This is a fantastic way to get the word out to the public about the importance of arts education in kids'€™ lives. If you find yourself in Times Square this week, stop for a moment and look for the ad which will be playing at :10, :20, :30, :40 minutes after the hour every hour. The MTV 44 ½ screen is directly across from the MTV studios.