Destination Marketing Association International (DMAI) and Americans for the Arts have established a new award, Arts Destination Marketing Award, for the destination marketing organization (DMO) and the local arts agency that have best worked together to effectively and innovatively use the arts to market the community as a travel destination.

This award is intended to reinforce the importance of a strong relationship between a community's DMO and its cultural-heritage and arts agencies. Synergy between these organizations plays a key role in a destination's brand by weaving a community's cultural-heritage story into its overall community message, effectively developing a truly distinctive locale.

The award will be presented to the DMO at 97th DMAI Annual Convention in New Orleans, LA, (July 20-22, 2011) and to the local arts agency at the American for the Arts National Arts Marketing Project Conference in Louisville, KY, (November 12-15, 2011).

Nomination Form. All nominations are due by June 3, 2011.