Americans for the Arts pauses to remember Rick Lester, a dear member of our National Arts Marketing Project (NAMP) community and former CEO of TRG Arts, Colorado Springs, CO. We will always be grateful for his incredible contributions as a featured writer and NAMP speaker. Our heartfelt condolences go out to his loved ones, friends, and TRG family.

The arts industry shall forever be indebted to Rick for his unwavering dedication and his influential thinking about patron loyalty, ticket pricing, and metrics for evaluating institutional health. He will be greatly missed.