Arts partnerships frequently offer companies effective and cost-efficient methods of achieving critical business goals. To explore and illustrate the different types of benefits that arts partnerships can bring to businesses, Americans for the Arts is producing a series of essays on pARTnershipMovement.org. Each essay includes case studies from some of America's most successful business and arts partnerships.

Launching today, the fourth essay in The pARTnership Movement essay series, Advance Corporate Objectives & Strategies, demonstrates how arts partnerships can help a company creatively and effectively communicate with customers, employees, and other stakeholders, cutting through the clutter of the information age.

The essay features successful case studies from Green Mountain Coffee Roasters, which partnered with a nonprofit arts organization to convey a message around a new product launch, and Kaiser Permanente, which created the Educational Theatre Program to help broaden the impact of its mission. Read the new essay.

To learn how the arts can also help businesses recruit and retain talent, put themselves in the spotlight, and foster critical thinking among employees, explore The pARTnership Movement essay series.

Do you know of a company that partners with the arts to advance corporate objectives and strategies? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at [email protected].

Photo: College interns in Colorado tackle the obesity crisis with the play "Health Team 4" through Kaiser Permanente's Educational Theatre Program. Photo by Ricardo Casillas.