As summer is winding down and folks are taking much-deserved breaks, it’s been a quiet week around the web—but arts marketers know there’s never a truly quiet season, especially in a pandemic! We’ve got an insightful blog and a practical webinar to help marketers jumpstart business and maintain audiences as arts organizations work to reopen safely this fall and winter. And in news out of Delaware, join us in congratulating Lt. Governor Bethany Hall-Long on her award for public leadership in the arts.

ARTSblog

Maintaining and Cultivating New Audiences During COVID-19 and Beyond by Kristie Swink Benson
During the July Americans for the Arts Coffee Chat, approximately 30 marketers gathered virtually to discuss maintaining and cultivating new audiences. While the topic is not new, we as industry professionals are being forced to examine engagement in different ways because of the COVID-19 pandemic. Breaking down barriers for our audiences to engage with our organization should be a top priority as we navigate today’s ever-changing landscape. Our new and existing audiences will thank us with continuous support, which helps us thrive as arts organizations.

News Room

Delaware Lt. Governor Bethany Hall-Long Receives 2021 Public Leadership in the Arts Award for State Arts Leadership
This annual award, presented together with the National Lieutenant Governors Association, honors a public official who has demonstrated outstanding leadership in the advancement of the arts at the state/territory level. Lt. Gov. Hall-Long is known for her commitment to the arts, her dedication to aiding communities in Delaware, and her background in and devotion to the health sciences. She has been instrumental to the success of Delaware Arts Advocacy Week since its beginnings in 2017.

ArtsU

Preparing for Next Season: Re-Engage Audiences and Recover Revenue
What can performing arts organizations do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic? This webinar presents tips to help you re-engage in-person audiences and recover revenue in the 2021-22 season. JCA Arts Marketing’s Jamie Alexander and Jennifer Sowinski will share findings from recent research and leave you with a checklist of effective and efficient marketing strategies for a successful reopening.

Photo by Sean Lee on Unsplash.