Americans for the Arts and The Miami-Dade County Department of Cultural Affairs will host the annual National Arts Marketing Project (NAMP) Conference at The InterContinental Miami Hotel in Miami, Florida, on November 15-18, 2019. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty.

More than 100 marketing experts will lead 35+ sessions on topics such as digital marketing, cultural equity, audience engagement, social media, analytics, storytelling, and growing revenue. The conference also features two preconferences on Friday, November 15, including a discussion on the importance of developing a comprehensive ADA/Accessibility plan, as well as an analysis on the demise of arts journalism in our society’s “fake news” generation.

Keynote speakers include:

• Carlos Gil, CEO and founder of Gil Media Co.
  November 16, 9:00 a.m. – 10:30 a.m., in Grand Ballroom
  Gil will explain how to authentically communicate with customers in an increasingly online world. Although it has become easier to reach out to potential customers, this presentation will reinforce the critical relationship between brand and consumer. Following his keynote, Gil will sign copies of his book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, from 10:30 a.m. – 11:00 a.m. in CenterStage.

• Jeffrey L. Bowman, Founder and Chairman of Reframe
  November 17, 9:00 a.m. – 10:30 a.m., in Grand Ballroom
  Bowman will share his insights on how to accelerate new marketplace growth while increasing productivity and employee retention. Following his keynote, Bowman will sign copies of his book, Reframe the Marketplace: The Total Market Approach to Reaching the New Majority, from 10:30 a.m. – 11:00 a.m. in CenterStage.

• Laurie Woolery, Director of Public Works, The Public Works
  November 18, 10:45 a.m. – 12:30 p.m., in Grand Ballroom
  Woolery will close the conference with a keynote sharing her journey on building unified cities through longitudinal community partnerships and the bounty of collaboration.

For a detailed schedule of the NAMP Conference workshops, speeches, and events, visit the conference website. Use #NAMPC on social media channels to get a flavor for the conference and connect with attendees.

“Arts marketers succeed in our persistently developing world when they have the marketing expertise to reach their publics and equitably engage the community,” says Robert L. Lynch, president and CEO of Americans for the Arts. “Recognizing and providing arts professionals and artists with these essential skills that effectively market the arts to audiences allows them to have a better chance to strengthen their economic well-being and to become partners for positive change within their communities.”

“The arts have played a catalytic role in shaping Miami into the diverse, vibrant city it is today,” stated Michael Spring, Senior Advisor to the Mayor and Director of the Miami-Dade County Department of Cultural Affairs. “The National Arts Marketing Project Conference offers a unique opportunity for artists and arts organizations to come together and look in real time at how we can share and promote the arts as a vital cultural, social and economic force in our communities. We are proud to host this important Conference in Miami.”

Press interested in covering the conference should contact Inga Vitols at 202-371-2830, or email [email protected].

The 2019 National Arts Marketing Project Conference is generously supported in part by the Miami-Dade County Department of Cultural Affairs and the John S. and James L. Knight Foundation.

Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 55 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org.

Miami-Dade County Department of Cultural Affairs and its volunteer advisory board, the Cultural Affairs Council, develop cultural excellence, diversity, and participation throughout the Miami-Dade County by strategically creating and promoting opportunities for our community’s thousands of artists and not-for-profit cultural organizations, and our residents and visitors who are their audiences. The Department of Cultural Affairs and the Cultural Affairs Council provide grants and technical assistance to cultural organizations an individual artists; develop and improve cultural facilities; create and advance arts education, public information, and outreach programs; advocate for effective cultural policies and for more public and private resources to invest in cultural development; and promote and market our cultural assets broadly and innovatively. Additional information is available at https://www.miamidadearts.org/.

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