Paper presented at Conference on the Economic Impact of the Arts, sponsored by Cornell University, Graduate School of Business and Public Administration, held in Ithaca, New York, May 27-28, 1981.

This paper examines downtown development from a different perspective - that of cultural policy. It contends that the move downtown will strengthen the arts in Winston-Salem and that the move is a logical step in the increasing community involvement of the arts in that city. It contends that the decision to move downtown reflects linkage between the arts and the community at large and between arts policy making and community policy making. Finally, the paper contends that, for reasons of cultural policy as well as economic policy, the Winston-Salem experience provides a model that is likely to be followed by arts organizations in other communities.

The paper will develop these contentions in the following way. First, it will examine the decision to move the arts downtown, looking at the decision-making process, the individuals who played a major role in that process and the substance, or policy basis, of the decision. Second, it will review the recent development of the arts in Winston-Salem in order to place the downtown decision in context. This context established, it will identify recent development trends in cultural policy and cultural policy making in Winston-Salem. It is in light of these trends that the decision to move downtown can be seen as a logical and beneficial development in cultural terms. Finally, the paper will attempt to set the Winston-Salem experience in the context of national trends in cultural policy development. It will do so to support the contention that the involvement of the arts in the economic life of the community is advisable and that the Winston-Salem experience is likely to be shared by other communities in the next decade. (p. 1-2)

[For a variant version of this paper, see Winston-Salem: Effects of Development on Cultural
 Policy and Arts Institutions.]

CONTENTS
The decision.
Family development.
Community service.
Research and information.
Music centers.
Student aid and recruitment.
Special projects.
The historical context.
Analysis.
Conclusions.
Increased activity and participation in the arts.
Increasing need for subsidy.
Increasing sensitivity to the social role of the arts.
Footnotes.
References [bibliography].

Paper presented at Conference on the Economic Impact of the Arts, sponsored by Cornell University, Graduate School of Business and Public Administration, held in Ithaca, New York, May 27-28, 1981. This paper examines downtown development from a different perspective - that of cultural policy. It contends that the move downtown will strengthen the arts in Winston-Salem and that the move is a logical step in the increasing community involvement of the arts in that city.