Paper presented at the Fourth International Conference on Cultural Economics held May 12-14, 1986, at the Palace of the Popes in Avignon, France.

The purpose of this article is to propose the basic elements of a conceptual framework for analyzing cultural product consumption. We shall base our propositions on the explanatory models developed in consumer behavior theory and applied in marketing research studies. The first section will examine methods used to describe consumers and will propose to increase the scope of individual characteristics that should be utilized. The second part will explore specific dimensions of the consumer-product relationship established during the consumption process. To conclude, we shall attempt to place general theories within the proposed conceptual framework. (p. 192)

Includes references and figures.

Paper presented at the Fourth International Conference on Cultural Economics held May 12-14, 1986, at the Palace of the Popes in Avignon, France.