This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community. It includes a step-by-step guide through the planning, implementation, and evaluation processes of audience development. Case studies, helpful worksheets and a list of resources are also included. The handbook is designed for use by performing arts and literary presenters, producing organizations, collaborating organizations, and others involved in the audience-building process.

This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community.