This work is the final thesis for Arts Administration degree at Golden Gate University, San Francisco, California. The author explores the issue of pricing and its importance in nonprofit arts management. She then examines methods for determining how to price tickets for specific types of performing arts organizations.

This work is the final thesis for Arts Administration degree at Golden Gate University, San Francisco, California. The author explores the issue of pricing and its importance in nonprofit arts management. She then examines methods for determining how to price tickets for specific types of performing arts organizations.