Audience Crossover: Media Participation and Attending Live Events
GENERAL
Using data from the 1982 Survey of Public Participation in the Arts, this note compares pairs of live attendance activities and electronic media activities, such as: watching all television, on listening to radio, and listening to recordings. The note also examines the correlations between hours spent watching all television and attending live events. The Pearson correlation coefficient is used for measuring the correlation between the 119 pairs that are considered in this note.
The final results of the 1982 Survey of Public Participation in the Arts are now being analyzed in many different ways. One objective is to improve audience development tools and a relevant question is: Do media audiences also attend live arts events?