Stimulating Local, State, and Federal Advocacy for the Arts
Action-Oriented Research to Make a Case for the Arts
Building Stronger Communities Through the Arts One Person at a Time
Forging Strategic Alliances that Propel the Arts Forward as a Solution
Offering Programs and Initiatives to Help You in Your Work as an Arts Leader
Focusing in on Topics of Interest to Provide Facts and Links to Resources
Shining the Spotlight on Arts Programs and Advocacy Work in States Across America
The author discusses the use of marketing tools in reaching a wider audience. These include the use of computers for marketing lists, telemarketing, and the use of research to find new audiences.
Americans for the Arts serves, advances, and leads the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education.
