Monday, August 31, 2015
Launching today, the second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, explores how engaging with the arts can help a business build market share, enhance its brand, and reach new customers.
Featuring research and successful case studies from some of America’s top companies, including Principal Financial Group, Portland General Electric Company (PGE), and Payless ShoeSource, this essay offers insight into why 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts).
Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. Also check out the first essay in The pARTnership Movement essay series, Recruit and Retain Talent, to learn how, by partnering with the arts, businesses can attract and retain the talented, motivated people they need in order to gain a competitive edge and outperform the competition.
Do you know of a company that partnered with the arts to enhance its brand and reach new customers? We want to hear from you! Tell @Americans4Arts about it on Twitter using #ArtsandBiz or email us at [email protected].
